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Social Media as internal communication

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by

Sebastian James

on 3 June 2013

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Transcript of Social Media as internal communication

Did you see that Tweet from the boss? Fran Satchell & Sebastian James
Family and Community Services
Ageing Disability and Home Care Research Question
Would Social Media be a feasible form of internal communication for Southern Region Ageing Disability and Home Care ? Why ? 62 % Australian have a social Media Presence (Sensis 2012)
Collaboration, Participation, Empowerment & Time (Margo 2012)
Absence of Policy and Governance - Draft NSW Policy (2012)
Organisational Communication
The power of bottom up communication
Unprecedented Reform in Disability Sector
Government policy requires agency leadership and implementation - "An Iterative Process" What the Literature says Organisational Communication Theory
Research focused on
Social Media as an external communication and Engagement tool (Magro 2012)
Demographic Predictors (Correa 2010)
20-29
Female
Unmarried
Governments Becoming interested (Dadashzadeh 2010)
Reduce Power Imbalance and increase Leadership (Huy & Shiplove 2012)
Affordance Theory (Treem, 2012)
Visable, Persistent and Editable
Research silent on feasibility
Technology Acceptance Theory (Davis 1989) . . How ? The Research Model Feasibility User Acceptance Governance Infrastructure Cost Benefit Online Survey 25 Questions
Likert Scaling Questions with open ended options
Technology Acceptance Theory
Ease of Use
Perceived benefit
Demographics
Scenarios Questionnaire Nine open ended questions
Emailed to selected Executive and IT staff following introduction briefing
Exploring
Opportunities
Comparisons
Willingness to commit to further exploration Questionnaire Learning and Development
Policy and Procedure
Structural Considerations Document Analysis Primary Source
Reports
Policy Questionnaire....Survey.....Document Analysis Sample Kruscal Wallis, 95% Descriptive Statistics Thematic Qualitative Analysis What We Found Technology Acceptance Theory Ease of Use Usefulness Attitudes and Beliefs The Influence of Age and
Job Role Document Analysis External focus
Reputation
Confidentiality
Messaging Control Questionnaire Code of Conduct
Monitoring
Censorship Survey Questionnaire Document Analysis Social Media Strategy Consultants Conflicting reactions Befuddlement What does it all mean ? User Acceptance
Contemplative caution
The need for support
Mixing work and play
Mixed attitudes
Opportunity costs Governance
Untested
The user restriction dilemma Infrastructure
Pre - contemplative Interest Caution Further investigation Recommendations Communication Strategy

Social Media Framework

Research and Development


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