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Top three challenges facing academic business libraries
Transcript of Top three challenges facing academic business libraries
needs of students and
faculty 3) Being relevant with
mobile content 1) "I have Google, why do I
need a library?" Matrix Partners preso! Harvard Business Review How to lower the cost of enterprise sales? Marketing Specialist Advertising & Public Relations
Supply Chain Management & Marketing Coach volleyball MLIS Presentation to the library staff of Michigan State University Monday, September 10, 2012 Challenge 1 Possible responses Challenge 2 Challenge 1 Build relationships Challenge 3 The Cost to Acquire a Customer (CAC) exceeds the Life Time Value (LTV) a customer brings us. This is my third go-around selling to large enterprises, SkyStream, Kontiki and now Qumu.
I like to explain to you the problem the way I see it, the changes I suggest to avoid making the same mistake again. and Travels to Clients Challenge 3 Top three challenges facing academic business libraries Rely on friends to find resources. Don't want to ask librarians or tutors in the study center. ‘Free-range learners’: Study opens window into how students hunt for educational content online. http://chronicle.com/blogs/wiredcampus/free-range-learners-study-opens-window-into-how-students-hunt-for-educational-content-online/36137 Stephanie Heyroth Questions Go to the source Prezi template created by: Jacco van der Kooij Artwork licensed through: iStockphoto.com CREDITS Corporate, academic business, and special libraries Once routines established, difficult to change
Relationship has to be forged before arrival and reinforced once they get to campus
"Grill the librarian" event Speak with recruiters from companies using the Lear Corporation Career Services Center to learn which resources are most important for students to know Weekly RSS feed with pertinent news or journal reports with links to library's e-resource
Content tweets Mobile Environment 55% of undergraduate students own smartphones
62% have iPods
Approximately 21% have a netbook, iPad, or other tablet
More than two-thirds of these students use the devices for academic purposes
59% use smartphones to get information on the Internet
24% use them to access library resources 2012 top ten trends in academic libraries: A review of the trends and issues affecting academic libraries in higher education. http://crln.acrl.org/content/73/6/311.full Other factors to consider Mobile sites vs. responsive design
Need for vendors to provide mobile interfaces of e-resources
Which social media sites to use http://socialnetworkinglibrarian.com/wp-content/uploads/2010/03/social-media-waste-of-time.jpg http://creativeroots.org/wp-content/uploads/2012/05/pinterest-CreativeRoots.jpeg http://www.sixsix8.com/wp-content/uploads/2011/02/stumbleupon_logo-300x88.jpg http://www.sixsix8.com/wp-content/uploads/2011/02/reddit_logo-300x106.jpg http://thehivedaily.com/wp-content/uploads/2012/02/fetus-300x300.jpg Current undergraduates grown up using search engines, yet struggle with research
No one looks beyond the first five results on Google
Sometimes difficult to get in the classroom or grab attention once there
Unfamiliar with proprietary information Stagnant or decreasing budgets
Increase in prices of resources continues - up to 6% in 2012
Librarians want to provide multiple sources
Consideration of open-access journals by Martin Junius, http://photo.m-j-s.net/