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Metodologia de creativitat:"Connexions Morfològiques Forçades"

V trobada: "Comunitats Pràctiques d'igualtat de Tarragona"

David Cebrián Tarrasón

on 12 May 2014

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Transcript of Metodologia de creativitat:"Connexions Morfològiques Forçades"

Connexions Morfològiques Forçades (CMF)
Metodologia de creativitat
David Cebrián
1. Què és la creativitat?
2. Fases de la creativitat: Eureka!
3. Bloquejos - l'obertura a l'experiència
4. Llistat d'atributs i relacions forçades
5. Mapes mentals
6. Connexions Morfològiques forçades
Un mapa mental és un diagrama utilitzat per a representar paraules, idees, tarees, o altres conceptes lligats i disposats radialment al voltant d'una paraula clau o d'una idea central. S'utilitza per a la generació, visualització, estructura, i clasificació taxonòmica de les idees, i como ajuda interna per al estudi, organizació, solució de problemes, presa de decisions i escriptura.
view your mind
3. Bloquejos -
l'obertura a l'experiència

Complementa la teva creatividad
Cameron, Julia
The Artist’s Way Every Day: A Year of Creative Living (2009)
Supplies: A Troubleshooting Guide for Creative Difficulties (2003)
Inspirations: Meditations from The Artist’s Way (2001)
The Vein of Gold (1997)
The Artist’s Way (1992)

Csikszentmihalyi, Mihaly
Finding Flow: The Psychology of Engagement With Everyday Life (1998)
Creativity : Flow and the Psychology of Discovery and Invention (1996)
Flow: The Psychology of Optimal Experience (1990)
Más lecturas:
Richards, Ruth and Csikszentmihalyi , Mihaly (2007). Everyday Creativity and New Views of Human Nature: Psychological, Social, and Spiritual Perspectives
Feldman, David Henry, Csikszentmihalyi, Mihaly and Gardner, Howard (1994). Changing the World: A Framework for the Study of Creativity
Maisel, Eric.
Creativity for Life: Practical Advice on the Artist’s Personality, and Career from America’s Foremost Creativity Coach (2007)
The Creativity Book: A Year’s Worth of Inspiration and Guidance (2000)
Michalko, Michael
Thinkertoys: A Handbook of Creative-Thinking Techniques (2006)
Thinkpak: A Brainstorming Card Deck (Cards) (2006)
Cracking Creativity: The Secrets of Creative Genius (2001)
Creativity Workshop
Pink, Daniel H.
Drive: The Surprising Truth About What Motivates Us (2009)
A Whole New Mind: Moving from the information age into the conceptual age (2005)
Sawyer, R. Keith.
Group Genius: The Creative Power of Collaboration (2008)
Explaining Creativity: The Science of Human Innovation (2006)
Sternberg, Robert J.
Wisdom, Intelligence, and Creativity Synthesized (2007)
Sternberg, Robert J., Grigorenko, Elena L. and Singer, Jerome L. (2004). Creativity: From Potential to Realization
Handbook of Creativity (1998)
Adair, John (2009). The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas
Austin, James H. (2003). Chase, Chance, and Creativity: The Lucky Art of Novelty
Ayan, J. (1997). Aha! - 10 Ways To Free Your Creative Spirit and Find Your Great Ideas. Random House.
Barron, F., Barron, A. and Montuori Alfonso (1997). Creators on Creating
Benzel, Rick (2005). Inspiring Creativity: An Anthology of Powerful Insights and Practical Ideas to Guide You to Successful Creating
Bono, Edward De (2008). Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas
Bronson, Po (2005). What Should I Do with My Life?
Diener, Ed and Biswas-Diener, Robert (2008). Happiness: Unlocking the Mysteries of Psychological Wealth
Edwards, D. (2009). Artscience: Creativity in the Post-Google Generation. Harvard: Harvard University Press.
Epstein, Robert (1995). Creativity Games for Trainers: A Handbook of Group Activities for Jumpstarting Workplace Creativity
Florida, R. (2002). The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life. Basic Books.
Frankl, Viktor E. (1946). Man’s Search For Meaning - An Introduction to Logotherapy
Gardner, Howard (1994). Creating Minds: An Anatomy Of Creativity As Seen Through The Lives Of Freud, Einstein, Picasso, Stravinsky, Eliot, Graham, And Gandhi
Greene, Maxine (2000). Releasing the Imagination: Essays on Education, the Arts, and Social Change
Heath, Chip and Heath Dan (2010). Switch: How to Change Things When Change Is Hard
Jeffrey, Scott and Hawkins, David R. (2008). Creativity Revealed: Discovering the Source of Inspiration
Lama, Dalai and Cutler Howard C. (2009). Art of Happiness
Leonard-Barton, Dorothy and Swap, Walter C. (2005). When Sparks Fly: Harnessing the Power of Group Creativity
Lockwood, Thomas (2009) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
May, Rollo (1994). The Courage to Create
Nachmanovitch, Stephen (1991). Free Play: Improvisation in Life and Art
Robinson, Ken (2001). Out of Our Minds: Learning to be Creative
Runco, Mark A. (2006). Creativity: Theories and Themes: Research, Development, and Practice
Seligman, Martin (2004). Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment
Weiner, Robert Paul (2000). Creativity and Beyond
Young, James (2003). A Technique for Producing Ideas
"Here's my theory about meetings and life: the three things you can't fake are erections, competence and creativity." - Douglas Coupland
the brain
La "Pluja de idees" és una tècnica per a generar moltes idees a un grup. Requereix la participació espontànea de tots.

Amb la utilització de la "Pluja d'idees" es descobrixen noves idees i solucions creatives i innovadores, trencant paradigmes establerts.
Enfatitzar la cantitat i no la qualitat de les idees.
Evitar crítiques, evaluacions o judicis de les idees presentades.
Presentar les idees que surgeixen a la ment, sense elaboracions o censures.
Estimular totes les idees, per molt "roïnes" que poguen parèixer.
"Utilitzar" les idees dels altres, creant a partir d'elles.

PERDRE LA POR de parlar

feu-ho lliurement

sense censura, SENSE JUDICIS sobre el que està bé o malament
pluja de idees
4. llistat d'atributs
relacions forçades

origen al atzar
A work of art is like an elephant's tail.
The larger part is in your mind.
Yoko Ono (26-05-2010 via twitter)
Vi com Francis Ford-coppola
3 eleccions, 1 experiència
6. Connexions Morfològiques forçades
Una vegada definit l’objecte creatiu i que s’hagin generat unes quantes idees (braimstorming), li donem encara un nou gir. Desfragmentem l’objectiu creatiu en components que fins aleshores no havíem pas explorat i els llistem per blocs. Els connectem, els creuem a l’atzar, i observem relacions estimulants i generadores d’idees poc convencionals i usuals.
seu feliços!
perquè la creativitat està dins teu!
Full transcript