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Transcript of Crayola
automated molding machine
universal crayon sharpener
washable acrylic paint
aqueous permanent coloring composition for a marker
washable coloring composition
Making the Brand
Crayola is passionate about helping parents and educators raise creatively alive children who will grow to be inspired, original adults.
License to Crayola
Enabled tremendous market expansion for company
Control of use
Request in depth information from sellers
Commercial license separate from charity use
Use regulations are readily available on Website
Which color is
Binney & Smith Co.
Pigment business started making crayons
Safe, high quality, affordable wax crayons
Crayola becomes a Hallmark subsidiary
Binney & Smith Co. changes name to Crayola, LLC
How to Trademark a Color
Original Crayola Trademark
Category of Mark
Origin of Name
Components of Mark
Words + various shapes
Words + additional product specific words
the Crayola chevron & the serpentine design featured on crayons and markers
US Federal - Canada - Mexico - France
(French word for "chalk")
Binney & Smith v. Rose Art Industries
: Defendant's yellow and green packaging for its marker products is likely to blur distinctiveness of packaging for plaintiff's Crayola crayons even where there is not evidence of actual confusion
Preliminary injunction granted.
Court issued a permanent injunction prohibiting Rose Art from using yellow and green packaging.
Crayola uses a green chevron design, similar to a sergeant's stripes, over a yellow background.
Rose Art, which produces ColorGear markers, uses a yellow oval over a neon green background
.Judge acknowledged Crayola's fame
U.S. Postal Service Crayola stamp
Background of Invention:
"Other conventional approaches for providing crayons and marking compositions have been ill-suited for marking on colored substrates, especially dark substrates. In this respect, upon application to colored substrates, especially dark substrates, crayons and marking compositions of the prior art generate marks that are dull and that are not bright or vivid enough to be readily seen against such dark backgrounds."