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Welcome to the World of Sony

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sean fegan

on 19 March 2015

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Transcript of Welcome to the World of Sony

Welcome to the World of Sony
...Unless the falling Yen rises again
Sony Corporations is traded on Tokyo Stock Exchange for the first time in 1958
Targets global markets for sales & takes advantage of production outside of Japan
Sony translates U.S. dollar or euro financial statements into Yen
Sony Corporation Background
Growing strength of the Yen
Global slowdown/crisis
Competition
Reduced demand for goods due to the global economic crisis
Deflation
Earthquake/tsunami of 2011
What were the major factors that led to the drop in Sony’s exports from Japan?
Undermines overseas earnings
Potential loss of investment
Weakened as competitor in foreign countries
Increase in purchasing power
Sourcing manufacturing decisions
In what other ways has the strong yen affected Sony’s bottom line?
Thank you for listening!
We will now take any questions you may have
What would be the effect of a weak Yen?
Trading implications
Increased exports
Higher costs for imports and reduced consumer spending
More jobs, higher wages (
in a low unemployment market)
Decrease in purchasing power abroad
Buy domestically, good for economy
Japan would need to stay export-oriented
Why do you think it is important for Sony to manufacture more products in the United States and Europe and to buy more from suppliers in other countries in Asia?
The First Endaka hits Japan & the yen strengthens
The Second Endaka continues to disrupt the exchange rate
Yen becomes a safe-haven currency during global recession
Earthquake & tsunami devastate Japan
Shinzo Abe is elected Prime Minister
Manufacture in U.S. and Europe
majority of sales occur there
19.5% in Europe
18.7% in U.S.
32.4% in Japan
save on transportation costs and tariffs
already operating in the same currency (dollar and euro)
Yen is strengthening, making foreign manufacturing more attractive (costs less than before)
What are the major forces that affected the Japanese Yen over the years?
Key word:
"Endaka"
Translates literally as "High Yen"
What factors do you think are important to monitor as you try to forecast what will happen to the value of the Yen in the future?
Possible inflation in other countries
Fluctuation in interest rates
Possibility of a natural disaster
Preparing for and predicting how the public will react in a crisis
Any other effect on global economy that could be predicted
What is the Yen?
Coins ¥1, ¥5, ¥10, ¥50, ¥100, ¥500
Banknotes ¥1000, ¥2000, ¥5000, ¥10,000
£1 = appx. ¥180
Purchase more in Asia
stronger currency=stronger purchasing power
Yen rising against other currencies
can buy more for less because of better exchange rates
Why do you think it is important for Sony to manufacture more products in the United States and Europe and to buy more from suppliers in other countries in Asia?
Full transcript