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PIKES PEAK PARK

A Marketing Analysis Pikes Peak Park
by

Ben Garoutte

on 28 April 2010

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Transcript of PIKES PEAK PARK

Opportunity Analysis Target Market Promotion Ideas Competition Customer Environment Pikes Peak Park:
Our Consultation Questions?
Segment Characteristics
Customer Needs
Buying Behavior
Direct
Indirect

Economic
Technological
Political & Legal
Cultural & Social Product Development Segmenting Processs
& Dimensions Single Target Market Approach Differentiation & Positioning Aggresive Skier &
Snowboarder in
C-Springs Area Product Place Price Promotion Marketing Mix Value Proposition:
“To aggressive skiers and snowboarders, Pikes Peak Park provides industry leading terrain park facilities and instruction at an affordable price, with a convenient location.” Pikes Peak Park
Local means less driving
Less Driving means more convenient
message
methods
medium Functional Flyer Video Advertisement Mission Statement:
Pikes Peak Park will provide an affordable, friendly destination for personal and technical development of skiers and snowboarders with top rate equipment, service, and terrain environment. C1C Bolint
C1C GAroutte
C1C Gunn
C2C Nissen Overview
OPportunity Analysis
Target Market
Marketing Mix
Promotion Ideas
Questions Cheaper Than Summit County Resorts
People enjoy paying less for similar experiences broad product-market
market segment
qualifying
determining
landmark
superior equipment
affordable major differences
location
Full transcript