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Big Data Analytics

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Nayaba Bawa

on 2 March 2014

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Transcript of Big Data Analytics

Companies take advantage of
this information for their own capital gain.
Selling the information
Strategic Advertisement
Big Data Analytics
Big data Analytics
is the process of examining large and complex data set, both structured and unstructured, to uncover hidden patterns, unknown correlations and other useful information
Data Collection Sources
sensor networks
government data holdings
company market lead databases
public profiles on social networking sites
web server logs
Internet clickstream data
Businesses and organizations use various analytical techniques:
genetic algorithms
neural networks
sentiment analysis
to study both structured and unstructured forms of data that can aid
product and process discovery
and policy-making
One major challenge is preserving individual privacy and ownership.
Many big data applications will have unintended and unpredictable results as the data scientist seeks to reveal new trends and patterns that were previously hidden.
Social Media
This example shows how big data technology is unlawfully monitoring and invading the privacy of others.
America, feel like they are entitled to their own information and privacy
Good Business
Every company is clearly trying to find ways to gain advantage over competitors.

1. Boyd, D., & Crawford, K. (2012). CRITICAL QUESTIONS FOR BIG
DATA.Information, Communication & Society, 15(5), 662-679. doi:10.1080/1369118X.2012.678878
2. Michael, K., & Miller, K. W. (2013). Big Data: New Opportunities and New
Challenges.IEEE Society on Social Implications of Technology (Organization), 46(6), 22-24. Retrieved from http://eds.a.ebscohost.com.ezproxy.umuc.edu/eds/detail?vid=7&sid=4e1d8bb0-f54c-4962-8919-c8c2c77710fe%40sessionmgr4002&hid=4203&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=a9h&AN=88058066
3. Rouse, M. (2012). Big Data Analytics. TechTarget global network of
technology, 6(4), 8-12. Retrieved from http://searchbusinessanalytics.techtarget.com/definition/big-data-analytics
4. Fisher, G. (n.d.). FTC commissioner tells Princeton University about dangers
posed by big data analytics. Retrieved February 21, 2014, from http://www.nj.com/mercer/index.ssf/2014/02/ftc_commissioner_tells_princeton_university_about_dangers_posed_by_big_data_analytics.html
5. Analytics: The real-world use of big data. (n.d.). Retrieved February 22, 2014,
from http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-big-data-at-work.html

Why Big Data?
Structural transformation for managing big data
Individual Privacy Rights
Business Benefits

IFSM 304
Mohammad Sesay, Irene Cudjoe, Zainab Kamara, Gary Lee
Professor Scott
Paper C-2 - Individual research on existing or emerging technology and related ethical issues
Topic: Big Data Analytics
Group 3
Full transcript