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Copy of Listing Presentation Template
Carmen Badanon 13 February 2014
Transcript of Copy of Listing Presentation Template
My unique approach to helping you market and sell your property
ABOUT ME PERSONALLY
TELL ME ABOUT YOUR HOUSE
ABOUT ME PROFESSIONALLY
get to know and understand each other and your needs
clarify all your concerns and answer all your questions
ask you some important questions about you and your property
Determine if I am the right agent for you
Naples resident since 2001
born and raised in Romania, moved to the USA in 1995
married to Jon Foege, broker/auctioneer
hobbies: gardening, cooking, traveling, hiking, real estate investing, playing Frisbee with my dog, sewing, building websites, decorating...
proudly sponsor and volunteer at local charity organizations like: NEC, YMCA, Boys and Girls Club, and more.
1993 Masters in engineering, Fashion Design and Marketing Degree
What drew you to this home when you bought it?
What is your favorite feature of this house?
What do you like about your neighborhood?
What are some favorite nearby amenities such as restaurants or shopping?
What don’t you like about it?
What is your preferred daily activity around the house?
Have you made any improvements since you bought it?
How do you think the house compares to the rest of the neighborhood?
Why are you moving?
How soon do you need to move?
Is PRICE or TIMING more important?
What are you looking for from your agent?
Do you anticipate major challenges to selling your home?
What will you do if your home doesn’t sell?
If your buyers comes today, are you ready to move?
Do you have any interested buyers in the wings?
Have you interviewed other agents? If so, what did you like or dislike?
Is your home ready to sell?
What are you hoping to accomplish HERE, TODAY?
My Unique Selling Proposition:
your property is my # 1 concern
you will receive full, professional service from my entire TEAM
you will get the best price, the most protection with the least amount of stress in the shortest amount of time
you will receive weekly updates on your property's marketing campaign
What will it take to SELL your property?
MY SIGNATURE APPROACH
I provide a high level of expertise generated by over 500 real estate transactions
I am aggressive and relentless in my Marketing Strategy
I am Perpetually Positive.
I will not promise unless I am sure I can deliver
I will not price your property to LIST, i will price it to SELL.
I DON'T STOP:
I CONSTANTLY WORK ON KEEPING UP WITH THE MARKET TRENDS, BUYER'S AREAS OF INTEREST AND NEW LEGAL RESOURCES.
SELL YOUR HOME?
What My Clients Say About Me:
“Carmen was top-notch from the moment she priced and listed our condo all the way to the closing. She priced it so that there were a LOT of showings and a very solid buyer while our neighbors condos sat overpriced and unsold. She paid attention to detail, responded quickly and was readily available any time we needed her. She is extremely professional and knowledgeable but at the same time very friendly and easy to work with. Highly recommend her!”
– Jill and Tommy B. Naples, FL
“We flew down from Chicago on a Thursday afternoon to meet Carmen. She was there and started showing us all the properties that fit our requirements. After seeing that our tastes did not fit our requirements Carmen stated that she knows what would appeal to us. Sure enough the next 3 properties were exactly what we were looking for. She knows the area, the pros and cons of each community and does not hide the liabilities just to make a sale.
Not only did she do the “realtor” thing she ran through the entire process, including negotiating and closing. I don’t use the word professional very often but this is one of the finest professional real estate agents you will ever run across and I have had many..
– Neil and Karen H, IL
"If you want to work with a Naples Real Estate Agent who really cares, call Carmen Badan. You can always count on her. Carmen went above and beyond helping us buy our first home. We are so happy. Thank you Carmen."
-Corina and Victor R, Naples, FL
"Awesome, no complaints, delivered as promised. Helped us get out from underwater mortgage. Highly recommended!!!"
-J. Griffin, Naples, FL
"Carmen helped us find a great deal on a foreclosure condo, advised us on decorating it and helped us sell it and make a nice profit in less than a month"
-Stella N. Toronto, Canada
"Carmen, thank you for all your help with my short sale, your expertise & knowledge has proven invaluable. I would highly recommend
you as an asset to any Seller or Buyer..
-.Kevin J, UK
Only Licensed Real Estate Agents who are members of the National Association of Realtors® can use this term.
Realtors® are required to have additional and continuous education.
Realtors® must be members of State and Local Associations of Realtors®.
WHAT DOES REALTOR® TRADEMARK MEANS?
ABOUT RealPro Realty LLC
We service the areas of Naples, Bonita Springs, Estero, Fort Myers Beach and Marco Island
We were established in February 2010 in Naples, FL and we are one of the fastest growing Real Estate Company with a market share placing us on the top 100 Real Estate Brokerages in Collier and Lee County
We are locally owned and our goal is not only to build our business but also to build constructive relationships within the community.
What price is THE PRICE?
Every property will sell and has the potential to sell quickly, the price is the No. 1 factor controlling this outcome.
THE PRICE DERIVATIVE
I’m going to ask you to imagine… this is no longer your home. You have actually jumped forward in time and you now live in the home and the neighborhood where you plan on moving to next.
You are HAPPY, you are READY for a new chapter in your life.
WHAT IS A CMA? (comparative market analysis)
A CMA is a short version of an appraisal
CMA's include comparable active listings and recent sales recorded in the local MLS( the multiple listing services)
I also check public records and include any recent recorded sales in addition to the MLS comps.
Recent closed sales are the best measure of the value of the property.
Active listings demonstrate supply and competition
Withdrawn/expired listings usually demonstrate an overpriced listing.
A CMA gives a precise report on average price per square foot, days on the market, average price, average Sold/List %
THE SCIENCE OF MARKETING YOUR PROPERTY
FIRST STEP: PRICE!
Marketing starts today, when we agree on a price for your home.
The best marketing in the world will never sell an overpriced home.
FACT vs. FICTION
When it comes to online marketing, many agents will try to convince you they have the “secret sauce.”
The fact is, almost every agent’s listing is syndicated out by the MLS to hundreds, if not thousands, of web sites.
The fact is, if a buyer is house shopping online ( OVER (94% of BUYERS start their search online) and your home matches their criteria, it would be almost impossible for them not to find your home.
SO, WHAT'S THE DIFFERENCE?
MY UNIQUE MARKETING STRATEGY!
I have developed a proven marketing technique which includes:
A Strong Internet Presence through our branded Websites
Aggressive targeted email campaigns
Maintaining several Blogs, promoting Listings, Local, National and global Market Updates
Featured Listings through paid membership to major Real Estate Sites like: Trulia, Zillow. Realtor.com. Homes.com
Use in excess of 24 photos of the Property
Creating Videos of the Property
Posting video to YouTube.com
Social Media: Facebook, Twitter, Postlets...
ARE YOU READY TO GET STARTED ?
Getting started is easy. Once we have agreed on a price and I have answered all of your questions, we have a little paperwork to complete. Then I can have your home on the market in as little as 48 hours.
Selling your property is a big deal and I take the task very seriously. The fact that you have considered me to help you accomplish this means the world to me!
EXTRA SLIDE AT END OF PATH
EXTRA SLIDE AT END OF PATH
EXTRA SLIDE AT END OF PATH
2001 Started investing in Real Estate in Florida
2005 Opened a Real Estate Auction company
2007 became a REALTOR
2010 joined RealPro Realty LLC
involved in over 500 real estate transactions
proficient in internet marketing and web design
member of Nabor, Florida Realtors, NAR
graduate of 2009 Nabor Leadership Class
past member of professional, golf, technology and community involvement committees at Naples Area Board of Realtors
WHAT DOES A REALTOR® DO FOR YOU?
A Realtor® must be honest with all parties involved in the transaction
A Realtor® must put your interests, the client, ahead of his or her own, at all times.
A Realtor® must disclose all pertinent facts regarding the property and the transaction to both buyer and seller.
A Realtor® must Be truthful in all communications with the public.