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Presentation Skills for the Market Place

TAU Writing Center Workshop, tailor made for Sofaer MBA students
by

Orly Lael

on 4 July 2013

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Transcript of Presentation Skills for the Market Place

ANY QUESTIONS?
Keep in touch
Presentation Skills
for the Market Place

TAU Writing Center Workshop
START AT THE FINISH LINE
KEEP IN MIND
LOGICAL SEQUENCE
COORDINATED TEXT & IMAGE
STEP-BY-STEP
Power Point, KeyNote or Prezi?
Purpose of presentation
Desired effect
Target audience
TAKE HOME MESSAGE
Instructions
You are working for a marketing team in a large company. The company is about to launch a new product. You are asked to prepare a presentation for the press-conference where the product will be launched.

In pairs, prepare a 5 slide presentation (in the medium of your choice)

You have 40 minutes to prepare.
Specific Tasks
Group a - launch a new eye surgery operating robot, for a medical-tech company

Group b - a leading online gambling company launches a mini-site specifically designed for the olympics

Group c - a cell-phone services provider launches a new program with free calls abroad, high speed internet at low prices, and expensive rates for local calls and text messages.

Group d - your company is launching a new electric car in Israel

Group e - your company has built a new luxury high-rise next to the Ayalon Free-way on the side of Ramat Gan.
Step 3: choose the right platform
Step 2: Order of Events
Step 1: Brainstorming
Get to the Point!
Simple, direct sentence
Declarative statement
Action verbs (expresses, decreases)
WHAT'S IN IT FOR ME???
What did I find?
What do I want People to remember?
TAU Writing Center
Webb building, room 210
writcenter@post.tau.ac.il
03-6406411
Let's try this together
Take home message
Order of events
Platform choice
Effective Slides
Remember!
Linear progression
Based on bullet points
Great for simple animation
Adapts well to different devises and operation systems.
Has 'outline' and 'print notes' options
Free canvas
Creates movement
Has animation and integrated voice-over option
Accessible to everyone, free of charge
Available online and on your computer
Files can be shared and co-edited
No outline/ notes print option
Linear progression
User friendly interface (drag&drop)
Highly visual - great for complex graphics or overall themes
Has 'outline' and 'print' notes option
KEEP IT SIMPLE
BUT DON'T SIMPLIFY
Step 4: The Slide Effect
Did you see that?
TEXT
NUMBERS
ONE IN NINE
1 IN 9
GRAPHS/ CHARTS/ DIAGRAMS
TICK TOCK
Thank you!
Garr Reynolds, "Sample Slides"
Garr Reynolds, "Sample Slides"
Garr Reynolds, "Sample Slides"
Garr Reynolds, "Sample Slides"
Full transcript