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Science Fiction Cinema Part Three

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by

Michael Parkes

on 9 December 2014

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Transcript of Science Fiction Cinema Part Three

Aims and Objectives
Stage Eight
Enter the Matrix: Pre-Millennial Anxieties and Technology
Stage Seven
You'll Believe a Man can Fly: The Sci-Fi Blockbuster
Aims and Objectives
Examine the changing industrial conditions of 1980s cinema
Assess the impact of changes on the Sci-Fi genre
Analyse the changing audience trends of cinema goers

Aims and Objectives
Examine Superhero movies as a sub-genre of Science Fiction
Address the impact of 9/11 on the genre
Analyse the representation of Technology, Race and Gender
Stage Nine
With Great Power...Science Fiction, Superheroes and 9/11
Science Fiction Cinema
Special Effects and Spectacle
Multiplex
Star Wars Merchandise
Star Wars Merchandise
Synergy
C3P0 Cereal
Burger King
Science Fiction Blockbuster Marketing
Back to the Future Teaser
Universal Theme Park
1. E.T. the Extra-Terrestrial (1982)
2. Return of the Jedi (1983)
3. The Empire Strikes Back (1980)
4. Batman (1989)
5. Raiders of the Lost Ark (1981)
6. Ghostbusters (1984)
7. Beverly Hills Cop (1984)
8. Back to the Future (1985)
9. Indiana Jones and the Last Crusade (1989)
10. Indiana Jones and the Temple of Doom (1984)
Highest Grossing Movies of the 80s
What does the popularity of these titles tell us about 80s Audiences and Science Fiction?
Event Movies
Targeting Young/Family Audiences
Spaceballs (1987)
Back to the Future (Pizza Hut)
Multiple Genres (comedy, sci-fi, horror, disaster)
Use of Stars
Special Effects
Gender and Sexuality
Wider Family Audience
High Concept
Tie-in Merchandising
Producer/Director
Ghostbusters (1984)
Music Video
TV Spot
Sequels & Franchises
Captive Audience
Existing IP
Ease of Marketing
Access to Funding
The Last Starfighter (1984)
Video Games
CGI
Impact of Star Wars

Opened Genre to Audiences
Film Marketing
Prompted Sci-Fi crossovers
Special Effects
US Defense Programme!

Name the Film?
1982
Aliens
The Abyss
The Terminator
Robocop
The Fly
Videodrome
InnerSpace (1987)
More choice
Comfortable Seating
Out of Town Location
Multiple Screenings
Family Audience
How have recent Sci-Fi Blockbusters been marketed?
Older Audiences

Mac and Me (1988)
McDonalds and Coke Product Placement
What impact have CGI special effects had on the Film Industry?
Was the industrial developments of the 80s good for the Movies?
What was the impact of Star Wars?
Aims and Objectives
Examine current trends in Sci-Fi cinema
Address growing audience interactivity
Question Sci-Fi cinema's future
Stage Ten
Reboot to the Future: Contemporary Sci-Fi and the Audience of the Future
Representation of Technology
How has the Genre reflected changing perspectives of Technology
Key Text: The Matrix (1999)
Sci Fi and Environmental Apocalypse
The Day after Tomorrow
Waterworld
The Postman
12 Monkeys
Mars Attacks
Strange Days
Hackers
Johnny Mnemonic
Terminator 2
Lawnmower Man

Gattaca
Jurassic Park
Multiplicity
The Sixth Day (2000)

Demolition Man
Universal Soldier
Starship Troopers


Super Mario Bros
Street Fighter
Final Fantasy

The X Files
Dark City
Stargate
Men in Black (1997)
Pre-Millennial Technological Anxiety
Philosophy and Self Identity
Pioneering Special Effects
Sequels & Transmedia marketing
Hypereality
Postmodern society reflects a false amplified reality through the media and culture
What does the Matrix mean?
The Internet and Science Fiction
BBC Electric Dreams
Internet Hackers
Effects on Identity
Technology with too much control
Technological dependency
Virtual Reality
The Lawnmower Man (1992)
Hackers (1995)
Johnny Mnemonic (1995)
Genetics and Sci-Fi
Dolly the Sheep
Franken-foods
MMR vaccine

Gattaca (1997)
Sci-FI and the Gulf War
Man vs Machine
War Propaganda
PTSD
Universal Soldier (1992)
Starship Troopers (1997)
Video Games
90s Conspiracy Theories
Dark City (1998)
Invasion
Immigration
Conspiracy
Twelve Monkeys (1995)
How do these films differ to earlier representations of War?
To examine the key trends in 90s Sci-Fi cinema
Address pre-millennial concerns and anxieties
Analyse the changing representation of Technology on screen
The Dark Knight Marketing Campaign
Serenity (2005)
Moon (2009)
Edge of Tomorrow (2014)
Fandom
Kickstarter
Group Funding
Fan Content
Star Trek (2008)
Star Wars
How Genres Evolve
Comic Con 2014
Looper (2012)
Global Distribution: China
Iron Man 3 (2013)
Prelude to Axanar (2014)
http://www.kickspy.com/browse/popular/science-fiction
https://ideas.lego.com/
Fan Interactivity
Supported by social media
Fund raising sites
Studio led Interactivity
Social Media Marketing
Cloverfield Teaser
Cabin in the Woods
Transmedia Storytelling
X Men Apocalypse (TBC)
Science Fiction Reboots
Franchise
Franchise Management
Approaches New Audience
Maintain Legacy Audience
Generic Hybrids - Action
Experimental
Christian Metz
Contemporary Sci-FI
Deconstruction?
Classical
Oblivion (2014)
Parody
Chinese Market worth 1.7bn
Sponsorship and Product Placement
Far East Markets open

Transformers 4 World Premiere
Men in Black 3 (Outtake)
How does contemporary Sci-Fi reflect 2014?
The Impact of 9/11
Darker Tone
Individualism
Terrorist Technology
Immigration
Representation of Middle East
Has the Spiderman franchise changed in the last decade?
Spiderman 2 (2014)
Why have Superhero movies dominated the box office over the last decade?
Batman: The Darker Knight
Lone terrorist organisations
Ethics and morals
Failure of traditional policing methods
The Dark Knight (2008)
Surveillance and
Personal Liberty
Ironman (2008)
Weapons of Mass Destruction
Issues of Responsibility
Uncontrollable Technology
poly-symbolic representation of Technology
The Avengers (2013)
Unbreakable (2000)
Comic Book Adaptations
Studios purchase IP
Marvel open studios
Media crossover
Merchandising
Watchmen (2009)
The Incredibles (2004)
Kick Ass (2010)
9/11 teen movie
9/11 Bond
Minority Report (2002)
Surveillance and cause and effect
Sci-Fi Remakes
What do Superhero Villains tell us about Audience Fears?
X Men - Days of Future Past (2013)
Marvel Phase 2
Marvel Phase 3
Superheroes and Masculinity
How do comic books movies represent Masculinity?
Tony
Stark
Secret Cinema
Full transcript