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Creativity and Innovation
Transcript of Creativity and Innovation
by Amy Barnes
and Amy Maki
New buzzwords have emerged in the business world
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is the successful implementation of new ideas
What's going on in the brain?
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is giving RISE to something that is novel and useful
"Think outside the box"
The term originated from the LATERAL THINKING
Connect all the dots with no more than 4 lines, without lifting your pen or tracing the same line
Time + Commitment + Money
F R A M I N G
While we may have a dominant side, contemporary research has shown that both sides of the brain work together to produce creative thoughts
"Convergent thinking," which is the ability to apply rules to arrive at a single "correct" solution to a problem.
incorporates the idea of connecting seemingly unrelated islands of knowledge
We will show the importance of cultivating creativity in the workplace and introduce techniques that individuals and companies may use to solve problems in innovative ways.
They pulled 75 full-time staff from across the company
1/3 returned to their regular jobs
1/3 became full-time "innovation consultants"
1/3 led projects identified in the planning process
Started their innovation efforts in the early 1990s
Created a rotating "Innovation Board" and "Innovation Teams"
Regularly host "Innovation Days" for teams to showcase their ideas
Award "Oscars" for the best implemented ideas
Share ideas via a virtual online PingPong
Set aside 9 months to develop their strategic innovation plan
"Open Innovation" program
invites companies and entrepreneurs from outside the company to participate in innovation quests
Proctor & Gamble
"Connect and Develop" program
taps into the global market of scientists, laboratories, investors, and others for breakthrough ideas
Preconditions for making breakthroughs happen:
Maximize the diversity of thinking
How do you spark creativity?
Appointed 600 part-time "innovation mentors"
Created a corporate-wide IT infrastructure called "Innovation E-Space"
Once the plan was launched
How can managers influence creativity?
Why is the business world showing such an interest in
creativity and innovation?
History and research offer insight
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Innovation at W.L.Gore
1. Match people with jobs that play to their expertise and their creative thinking skills
2. Give people problem-solving autonomy
3. Allocate time and money in a way that doesn't undermine creativity
4. Create mutually supportive, diverse groups
5. Generously recognize creative work
6. Provide organizational support
play with the right people
The NEW Stata Center
"Divergent thinking" is the process of generating multiple related ideas for a given topic, which was thought to be one way of measuring creativity
Tests developed in 1950s & 60s measure
IQ Tests measure
Memorable Albert Einstein Quotes. A.S.L. & Associates, Web. Aug. 2013, http://www.asl-associates.com/einsteinquotes.htm.
Frame 4, 5:
"IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success." IBM News Room. 18 May 2010. Web. Aug. 2013, http://www-03.ibm.com/press/us/en/pressrelease/31670.wss
Lombardo, Barbara J., and Daniel John Roddy. "Cultivating Organizational Creativity in an Age of Complexity,” page 16. SlideShare.net. IBM Global Business Services, Web. Aug. 2013, http://www.slideshare.net/fred.zimny/ibms-report-creative-leadership-report-july-2011
Smith, Mark A. "Creativity and IQ, Part I: What Is Divergent Thinking? How Is It Helped by Sleep, Humor and Alcohol?" The Creativity Post. Creativitypost.com, 14 Sept. 2012. Web. 28 Aug. 2013, http://www.creativitypost.com/psychology/creativity_and_iq._what_is_divergent_thinking_how_is_it_helped_by_slee
Nussbaum, page 21.
Amabile, Teresa M., Creativity and Innovation in Organizations, Harvard Business School, Report 9-396-239, January 5, 1996, page 1.
11-12. Nussbaum, Bruce. Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire. New York: HarperBusiness, 2013. Print, page 21.
"Creativity and the Everyday Brain with Rex Jung." Interview by Krista Tippett. Onbeing.org. 2 May 2013. Radio, http://www.onbeing.org/program/creativity-and-everyday-brain/1879
Amabile, page 1.
Skarzynski, Peter, and Rowan Gibson. Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates. Boston, MA: Harvard Business School, 2008. Print, pages 23-24.
Skarzynski and Gibson, pages 33-34.
Skarzynski and Gibson, page 11.
Skarzynski and Gibson, page 38.
Nussbaum, page 34.
Skarzynski and Gibson, page 26.
"Lateral Thinking Skills." University of Kent, Web. Aug. 2013, http://www.kent.ac.uk/careers/sk/lateral.htm
Nussbaum, page 82, page 35
Nussbaum, page 143.
41-42. Amabile, Teresa. "How to Kill Creativity." Harvard Business Review September (1998): page 18. web, http://www.sagepub.com/upm-data/11444_02_Henry_Ch02.pdf
Lehrer, Jonah. "Groupthink: The brainstorming myth." The New Yorker. The New Yorker.com, 30 Jan. 2012. Web. 28 Aug. 2013, http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?currentPage=4
Create time and space for reflection, ideation, and experimentation
Foster connections and conversations