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Transcript of Xbox one
Partnership with the NFL
Halo TV series with Steven Spielberg
Provide a system designed for gamers by gamers
Revolutionizing entertainment industry
Increase product awareness
Rivalry with Playstation
Offered in only 21 countries
Xbox One is always on
Opens a door to a new form of hacking
Power of Brand
Be the example of success not an advantage for competitors to learn from.
Over extension of outcome
Playstation*, Wii, Computers, smartphones
Xbox One owners waive legal right to class action lawsuit
Lack of accessible information
Show the difference from PS4
E3 & Build Conference on Spike
Social Media Monitoring
NFL, Steven Spielberg, and Unity
New Xbox Live
Factors for Success
Factors for Failure
Microsoft took customers for granted
Microsoft couldn't articulate the benefits of its strategies
Microsoft underestimated the competition
Increase ad exposure
More exposure on games
Better communication with consumers
Be clear and consistent about policy changes.
Rebuild consumer trust with time left.
Opportunity and Problem
Impact/ Output objectives