Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Xbox one

No description
by

Chelsea Martinez

on 1 July 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Xbox one

Xbox One
SWOT: Strengths
Brand
Brand loyalty
Partnership with the NFL
Features
Xbox Live
Controller
Interactive
Personal
Halo TV series with Steven Spielberg
Provide a system designed for gamers by gamers
SWOT: Opportunities
Revolutionizing entertainment industry
Increase product awareness
SWOT: Weaknesses
Rivalry with Playstation
DDR3
Offered in only 21 countries
Xbox One is always on
Opens a door to a new form of hacking
Lessons Learned
Power of Brand
Be the example of success not an advantage for competitors to learn from.
SWOT: Threats
Xbox One
Playstation
Over extension of outcome
Market Share
Playstation*, Wii, Computers, smartphones
Issues
Target Audience
Policy Changes
Phil Spencer
Xbox One owners waive legal right to class action lawsuit
Lack of accessible information
Strategies
Social Media
Conventions
Email blasts
Show the difference from PS4
Outcomes Explained
Tactics
Confusion
Skepticism
Anticipation
Media appearances
E3 & Build Conference on Spike
Audience feedback
Social Media Monitoring
Image Transfer
NFL, Steven Spielberg, and Unity
New Xbox Live
Achievement system
Cloud storage
Team Suggestions
Factors for Success
Factors for Failure
Brand
Brand loyalty
Media Relations
Partnerships
Microsoft took customers for granted
Microsoft couldn't articulate the benefits of its strategies
Microsoft underestimated the competition
Objectives
Everyone
Awareness
Increase ad exposure
More exposure on games
Better communication with consumers
Be clear and consistent about policy changes.
Rebuild consumer trust with time left.
ROPE: Research
Client Research
Opportunity and Problem
Audience
Impact/ Output objectives
Programming
Evaluation
Full transcript