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Marketing - Olaia

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by

Ana Sista

on 6 January 2014

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Transcript of Marketing - Olaia

Ana Mafalda Lourenço 67250
Ana Sista 67252
André Batista 70235
Bernardo Lickfold 67251
Helder Cação 67246
Pedro Azevedo 67232
Empresa de inspiração
Empresa de inspiração
"A natureza como fonte de inspiração na Ginger & Jagger"
Análises
PEST
Consumidor
Concorrência
Análise Ambiente
0 |0 |0%
1 |1 |1%
2 |9 |5%
3 |49 |26%
4 |133 |69%
95%

0 |0 |0%
1 |2 |1%
2 |18 |9%
3 |91 |47%
4 |81 |42%
90%
0 |7 |4%
1 |29 |15%
2 |65 |34%
3 |60 |31%
4 |31 |16%
60%
0 |2 |1%
1 |4 |2%
2 |13 |7%
3 |42 |22%
4 |131 |68%
90%
0 |1 |1%
1 |3 |2%
2 |20 |10%
3 |70 |36%
4 |98 |51%
90%
0 |0 |0%
1 |0 |0%
2 |16 |8%
3 |72 |38%
4 |104 |54%
90%
0 |0 |0%
1 |6 |3%
2 |26 |14%
3 |92 |48%
4 |68 |35%
80%
0 |71 |37%
1 |65 |34%

2 |36 |19%
3 |17 |9%
4 |3 |2%
70%
0 |2 |1%
1 |5 |3%
2 |24 |13%
3 |56 |29%
4 |105 |55%
90%
0 |4 |2%
1 |17 |9%
2 |41 |21%
3 |78 |41%
4 |52 |27%
70%
0 |51 |27%
1 |50 |26%
2 |39 |20%

3 |34 |18%
4 |18 |9%
70%
Qualidade
Estética
Inovação
Preço
Durabilidade
Funçao
Fácil
Usabilidade
Estatuto
Social
Necessidade
Ambientamente
Amigável
Satisfação
Espiritual
Questionário
Análises
Análise SWOT
Muito revelante/ Pouco relevante/ Neutro
Critico/ Não critico/ Neutro
Marca
Marca
Startup
Marca
Produtos
Produto
Principal
Família
Produtos
Matriz
BCG
Truncus
Amanita
Cedrus
Lapidibus
Mercado
Público-alvo
Comunicação
Distribuição
Junto do Dolce Vita (perto do Estádio do Dragão)
Perto do NorteShopping
Orçamento
Full transcript