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Band Image

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by

Sarah Hayden

on 13 January 2013

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Transcript of Band Image

Timeline Calculations March Nov Dec Jan Feb Team 0 + - = 9 8 7 1 2 3 4 5 6 c Marketing & Promotion in the Music
Industry Aims and Objectives S.M.A.R.T Targets for: Management, Release & Tour Project Description of project
What you are going to achieve Sarah Hayden Micheal Navarro Creative, art & design
Ideas for music video Planning, Research & Organisation Music Production Techniques Meetings Management Project USP
Artwork/Logo
Photography
Recordings EPK Live performance video
CD Artwork
Biog
Photos/Logos
Interview Book Tour Send out EPK to venues
Plan logistics
Advancing document
Budget
Marketing Marketing Campaign
Tour & Release Image Skills, experience, responsibilities, tasks- Act as manager to secure gigs Karl Walker Create Biogs, creative writing Marketing Campaign
Tour
EPK
Release Artist Ethos & Lyrics Video Ideas Types of Music Video http://www.slideshare.net/lauraraxten/types-of-music-video-10579155 Genre, Style Influences Influences: Tool, Karnivool, A Perfect Circle, Faith No More, Incubus Description: Dead Echo fuse the progressive ideals of Tool or Karnivool with the commercial alternative rock hooks of Faith No More, Incubus or A Perfect Circle. Lyrical themes: Image & Style Moodboard of simular artists Logo http://www.dafont.com/ What methods of promotion will you use?
Press
USP
Posters/Flyers
Demographic Photography - Outside, location, resources, editing Target Market & USP Predominately male - 60/30 M/F
Age 16 +
Predominately 28 - 35
Fans of US 90's Alternative Rock Marketing & Promotion in the M.I
P 2, M2, D2 Female guitarist
USP Needs work...idea's CD Artwork Date
Topics discussed
Tasks
Due by Artist Sound/Production Production Values Specific sounds of individual instrumentation or overall production of certain albums. EPK What do you want to include and why? Inspiration Planning & Organisation Who, what, when, how? Meetings
Gant Chart
Resources
Deadline
Logistics
Links to other parts of overall project Marketing & Promotion in the Music Industry Marketing & Promotion in the Music Industry P1 Outline marketing techniques used by music businesses M1 Explain marketing techniques used by music businesses D1 Analyse marketing technques used by music businesses Marketing & Promotion in the Music Industry P1 Outline marketing techniques used by music businesses M1 Explain marketing techniques used by music businesses D1 Analyse marketing technques used by music businesses Gant Chart Interview Questions Reason/ benefits of including an interview in the EPK? What questions would you ask and why? Event Budget What costs would you incur for a launch event/tour? Event Budget What income would you expect for a launch event/tour BUDGET UNITS Name examples of bands/artist and their lyrical content/message? TASK: Events Management Music Project The Sound & Music Industry Creative Product Promotion Marketing Campaign Marketing & Promotion in the Music Industry

P1 Outline marketing techniques used by music businesses

M1 Explain marketing techniques used by music businesses

D1 Analyse marketing technques used by music businesses QR Codes http://qrcode.kaywa.com/ U Stream Performance http://www.ustream.tv/new Wednesday Evenings from Jan Genre specific Internet radio Research the demographic of each station Contact details of DJ's Interview, performance, play track? What are the reason, advantages and disadvantages to using internet radio? Newspapers Write a press release What will the demographic of the newspaper be interested in? What slant on the story are you going to take? Youtube Channel What to include? EPK, Music Video How are you going to promote the channel? Magazines Research genre specific magazines, forums, webzines, fan sites etc Demographic and Psychographic Describe your psychographic and demographic profiles for existing or potential fans of your artists. Give the advantages and disadvantages to having information and knowledge on your demographic and psychographic profiling. USP - Unique Selling Point Describe, explain and critically comment on your artist' USP Social Media Describe and explain how you will uitilise the functionality of social media platforms. Then give the advantages and disadvantages to using each type of social media. You could also draw comparison between platforms. For instance compare twitter to facebook. Posters and Flyers
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