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expresion oral

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by

Carolina Rodriguez

on 26 September 2012

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Transcript of expresion oral

Publicity and Commercial Propaganda Concepts Background The term 'propaganda' first appeared in 1622 when Pope Gregory XV established the Sacred Congregation for Propagating the Faith (Congregation de Propaganda Fide). Religious
Propagation Wars have always been a good reason to use propaganda
Misinformation and disinformation are widely used to distract people from the truth and create new realities.
Example: Hitler War Propaganda is as old as people, politics and religion
Information, ideas, opinions or images, often only giving one part of an argument, which are broadcast, published or in some other way spread with the intention of influencing people's opinions Propaganda The activity of making certain that someone or something attracts a lot of interest or attention from many people, or the attention received as a result of this activity Publicity The business of trying to persuade people
to buy products or services Advertisement Propaganda and manipulation of reality continues to be used in large quantities in the modern world Modern World The activity of making certain that someone or something attracts a lot of interest or attention from many people, or the attention received as a result of this activity

Examples of promotional tactics include Publicity Advantages
Low cost
Credibility

Disadvantages
Lack of control
Frustration Advantages and
Disadvantages Effects Making the products of industry visible to the public

Proponents say it is safer to buy advertised products than unadvertised competing products “Show Window” Opposing view
Failure of many advertised products
Subliminal advertisement
Not necessary advertising
Proposing view
Not too much influence on people “Manipulation” “Materialism” Opposing view
Advertising makes people too materialistic
Proposing view
Needs and desires
Create a wider range of opportunities to achieve higher cultural and spiritual values. Proposing view
The way to advertise and sell products is to satisfy genuine needs and wants, rather than to invent needs. “Artificial Needs” Opposing view
•Too much advertising
Proponent view
High level of mass distribution of products.
“Too Much” Outline I. Introduction

II. Body
A. Definition of concepts
B. Historical background
C. Publicity
D. Propaganda

III.Conclusion Opposing view
It must be acknowledged that many find advertising to be ineffective and in bad taste.
Proposing view
Time and culture
Often the products themselves are not offensive, but the advertising offends in order to gain attention
. “Offensive” Advertisers have become sensitive to stereotyping population groups

The image of women in ads “Stereotypes” It is in the interest of the advertiser to stay honest. “Deceptive” Proponents: Why? “Adds to the Cost” The word originates from the Latin word propagare, or "propagate."

"Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes [through one-way, mass and direct communication]."
Propaganda may consist of imagery to provoke ideas like "freedom" and "liberty.” Propaganda Propaganda allows people's conscience to judge or make a decision, influenced through a message or image portrayed by the propagandist, which has the capability to change or manipulate your own views Objective
Initial effects
•Propaganda may appeal to any number of emotions

Methods
Associating ideas with specific emotions
Presenting two ideas against each other such as black and white
Presenting a single idea with instructions for action
Forging documents
Isolating individuals from alternative views
Recalling maxims Effects on our lives •Convincing

•People will further information themselves

Example: a strong, healthy cartoon character eating vegetables Intended effects Truth is not the absence of propaganda
Education is not necessarily the best protection against propaganda.
Propaganda seeks to modify public opinion
In the United States, private commercial propaganda is as important to notions of democracy as governmental propaganda Interesting aspects
of propaganda Metamorphosis in Propaganda “The Mirror Theory” Conclusion Linsay León
Nelson Rivera
Carolina Rodríguez Oral Expression Today's Limitations Bibliography Even though publicity and commercial propaganda are deeply bounded to our society since they have provided better options for consumers,
they have also brought negative effects to our lives; therefore, they should be
analyzed from their historical background in order to understand the way they affect modern society Thesis Statement http://changingminds.org/techniques/propaganda/propaganda_history.htm
http://dictionary.cambridge.org/
http://www.bmcommunications.com/ad_pub.htm
http://www.inta.org/Advocacy/Pages/USFederalRightofPublicity.aspx
http://www.crvp.org/book/Series05/V-4/chapter_vi.htm
http://www.krannert.purdue.edu/faculty/smartin/IOIC/Adams1902.pdf Questions or
Comments? Metamorphosis' Examples
Full transcript