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CMO Focus Story

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Eric Schneider

on 18 February 2014

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Transcript of CMO Focus Story

copy and paste as needed and take advantage of an infinite canvas!
Jen gets an invite to a holiday party
I need to shop!
But when
Her friend Gabby shares an ad on her wall.
I need to save cash and look good!
Clicks for more detail
Hey, White House|BM has got some fans.
Has a look at WH|BM Facebook page
Nice layout and a few friends like them
Likes the page
I want in on that early access sale!
Shops dresses on the Facebook page
This is access!
Now about those sequins...
Looks more at that one on the right
Oh that's SO me. And the price is right!
Clicks through to the WH|BM site
That belt and the bracelet
Adds the dress to her cart
A $20 credit?
Those accessories are calling
Creates an account
I can connect with FB. Easy!
Opts in to the loyalty program
Sweet benefits. Private sales are the best.
She gets a prompt welcome email
I expect this, naturally.
Her alarm goes off for a meeting
Duty calls. Time to shift gears.
A day later she gets an email.
Drat. I forgot all about this. Maybe over lunch...
Out for lunch, she checks her phone.
Awesome! The new belt's in stock!
In the store an assoc. pulls up her cart
Yes! And the belt and the bracelet!
Goes home happy.
Then sees belt is scratched
Oh ugh! Gabby won't believe this!
Tweets to Gabby...
And gets a response
Please just make me happy.
I was so happy :(
WH|BM social rep solves her problem
So fast and nice.
They made it right
Browses the Web later
Nice WH|BM video.
I should get to that dress
Mktg Cloud
Siebel Marketing
Siebel Loyalty
Receives continued opt-in marketing
I'm not always shopping, but these guys get it
Full transcript