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Transcript of Nestlé
Baby Food - Bottled Water
Breakfast Cereals - Coffee
Confectionery - Snacks
Ice Cream - Pet Foods
s the company a national or international company?
Where are its various plants
or offices located?
Nestlé Center, 31 Plaza Drive,
Rockwell Center, Makati City
Cagayan de Oro, Cabuyao, Lipa, Pulilan, Tanauan
Who are the top executives?
Is the top management involved in the production processes of the company?
If YES, in what ways does the company controls the productions of the company?
If NO, what methods should the top management use to secure the operation systems of the company?
Yes, every production has its own supervisor.
What are the products that the company
Good Food, Good Life
The Early Years
Nestlé's origins date back to 1866, when two separate Swiss enterprises were founded that would later form the core of Nestlé. In the succeeding decades, the two competing enterprises aggressively expanded their businesses throughout Europe and the United States.
In August 1867, Charles (US consul in Switzerland) and George Page, two brothers from Lee County, Illinois, USA, established the Anglo-Swiss Condensed Milk Company in Cham, Switzerland. Their first British operation was opened at Chippenham, Wiltshire, in 1873.
Sales by activity breakdown
History of Nestle
In September 1866, in Vevey, Henri Nestlé developed a milk-based baby food, and soon began marketing it. The following year saw Daniel Peter begin seven years of work perfecting his invention, the milk chocolate manufacturing process.
Nestlé's was the crucial cooperation that Peter needed to solve the problem of removing all the water from the milk added to his chocolate and thus preventing the product from developing mildew. Henri Nestlé retired in 1875 but the company under new ownership retained his name as Société Farine Lactée Henri Nestlé.
In 1877, Anglo-Swiss added milk-based baby foods to their products and in the following year the Nestlé Company added condensed milk so that the firms became direct and fierce rivals.
In 1905, the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947 when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany, and Spain. The First World War created demand for dairy products in the form of government contracts, and, by the end of the war, Nestlé's production had more than doubled.
Nestlé felt the effects of the Second World War immediately. Profits dropped from US$20 million in 1938, to US$6 million in 1939. Factories were established in developing countries, particularly in Latin America. Ironically, the war helped with the introduction of the company's newest product,Nescafé ("Nestlé's Coffee"), which became a staple drink of the US military. Nestlé's production and sales rose in the wartime economy.
After the war, government contracts dried up, and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate-manufacture becoming the company's second most important activity. Louis Dapples was CEO till 1937, when succeeded by Édouard Muller till his death in 1948.
The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and numerous companies were acquired. In 1947 Nestlé merged with Maggi, a manufacturer of seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oréal in 1974.
John Martin Miller
Chairman and Chief Executive Officer
Chief Executive Officer of Nestlé SA
Senior Vice President and Global Business Head
of Infant Nutrition
Head of Corporate Purchasing
Director of Communication
Who are the target markets of the company?
Who are the
Nestlé’s competitors are the multinational Fast-Moving Consuming Goods (FMCG)
What are the
VISION, MISSION & VALUES
Nestle Turkey's Mission
"Our aim is to continue to nurture future generations of Turkish families and to contribute to the development of a strong and prosperous nation, as we have done for the last 100 years."
Vision and Values
“To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.”
Nestlé be part of the everyday lives of every Turkish household and to be one of the primary reasons for the wellness of their very being.
Vision and Values
To be the top company in the diverse competitive market; offering the highest quality of products in nutrition, health & wellness, and establish a lifelong relationship with utmost loyalty, trust & transparency among our valued customers and members within the organization.
The mission statement we created is an extension to Nestlé Turkey’s mission statement; to have a firm reason why the company should expand.
As to the vision and values of Nestlé, we relate the one we created to the original; stating that Nestlé is striving to be the number one company in giving quality products for the Turkish family, and to be the most trusted company in the industry.
STANDARD OPERATING PROCEDURES/POLICIES
Policy: All situations regarding the wellness and satisfaction levels of customers relating to the company’s (Nestlé) concern shall be attended immediately and with proper management of the situation.. This company (Nestlé) shall resolve all doubts and concerns on its regulations and procedural activities in favor of the customer; however, further investigations and situation analysis shall be conducted firstly.
Use of company machines, equipment, & supplies
Policy: All procedures relating to the use of any company-owned machinery, equipment, and supplies shall be documented through the regular use of log -in & –out records for the machineries, and the encoding of the equipment and supplies to be used in a specified record.
Employee Conduct and Behavior
Policy: All employees of this company (Nestle) shall practice behaving justly, responsibly, and socially concerned within and out of the company. Employees of this company are trained to be rational and critical people; therefore, all employees shall practice concern to fellow employees, may it be top or line employees, and to external individuals.
“Good Food, Good Life.”
Our own SOP
Nestlé is the biggest food company in the world, with a market capitalisation of roughly 191 billion Swiss francs, which is more than 200 billion U.S. dollars.
In 2011, consolidated sales were CHF 107.6 billion and net profit was CHF 10.43 billion. Research and development investment was CHF 2.02 billion.
27% from drinks
26% from dairy and food products
18% from ready-prepared dishes and ready-cooked dishes
2% from baby milks
12% from chocolate
11% from pet products
6% from pharmaceutical products
Sales by geographic area breakdown
32% from Europe
31% from Americas (26% from US)
16% from Asia
21% from rest of the world