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Sto Corp. and Social Media
Transcript of Sto Corp. and Social Media
What Social Media does Sto Corp. utilize?
What can Social Media do for Sto Corp.?
What is Social Media?
Is it social networking? Is it social bookmarking? Is it Wiki? Social media is a 2-way street with a strong sense of push/pull.
Social media is a strategic/methodical process to establish influence, reputation and brand within communities of potential customers and supporters on the web. Social media is all about "link love" Types of Social Media:
http://www.twitter.com/sto_marketing Social Networking:
http://www.linkedin.com/companies/sto-corp. Photo/Video Sharing:
Sto Corp. photo database WHAT DOES THIS ALL MEAN?!? www.stocorp.com Social Media What can Social Media do for Sto Corp.? Increase brand awareness
Improved search engine ranking (blogs are ranking higher!)
Increase relevant traffic
Through these key messages:
Building with Conscience
Sustainable building w/EIFS
Net Zero Energy building
Exhibitions and speaking engagements