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Sto Corp. and Social Media

How is Sto Corp. leveraging the trends in Social Media?
by

ariel rosemberg

on 1 December 2009

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Transcript of Sto Corp. and Social Media

Social Media and Sto Corp. What is Social Media?
What Social Media does Sto Corp. utilize?
What can Social Media do for Sto Corp.?
Key Messages
What is Social Media?


Is it social networking? Is it social bookmarking? Is it Wiki? Social media is a 2-way street with a strong sense of push/pull.
Social media is a strategic/methodical process to establish influence, reputation and brand within communities of potential customers and supporters on the web. Social media is all about "link love" Types of Social Media:

Blogs
Microblogs
Social Networking
Photo/Video Sharing
Blog:
http://www.buildingwithconscience.com Microblog:
http://www.twitter.com/sto_marketing Social Networking:

http://www.linkedin.com/companies/sto-corp. Photo/Video Sharing:

http://www.youtube.com/stomarketing09
Sto Corp. photo database WHAT DOES THIS ALL MEAN?!? www.stocorp.com Social Media What can Social Media do for Sto Corp.? Increase brand awareness
Reputation management
Improved search engine ranking (blogs are ranking higher!)
Increase relevant traffic
Improve Sales

Through these key messages:
Building with Conscience
Sustainable building w/EIFS
Net Zero Energy building
Energy modeling
Air/moisture membranes
Exhibitions and speaking engagements
Full transcript