Factors that affect inbound and domestic tourism in the UK.

Factors that affect inbound and domestic tourism in the UK

$1.25

Monday, October 31, 2016

Vol XCIII, No. 311

Internal factors affecting the tourist market

Health, safety and security within the UK

Internal factors affecting the tourist market

• Britain is one of the safest countries in the world
• Airports have increased their security measures
• Since recent terrorist attacks in Europe, decrease in leisure tourism
• Drop by 5% in leisure tourism in Europe
• International arrivals have dropped by 6% in London

• 2014/2016: Terrorist attacks in France, Belgium, Istanbul
• Europe saw a drop in arrivals after attacks

Recession and strength of the pound

• 2011: Riots in London
• Protest in Tottenham with thousands of people
• Cars, shops and houses were burned
• Domestic tourists were afraid to visit London
• Inbound tourists were avoiding the whole UK

• 2013: Terrorist attack on a British Soldier, London
• Radicalized men killed a soldier on a street in daylight
• People get concerned for their own safety on the streets

• Currency exchange rates do affect the travel industry
• Pound strong > expensive holidays to the UK (negative for inbound tourists)
• Pound cheap > cheaper holidays to the UK (positive for inbound tourists)

Internal factors affecting the tourist market

Accessibility

Increase of low-cost airlines

• BREXIT > European, American and Chinese people visiting UK to exploit the cheap pound
• Overseas visitors get more pounds for their money (2016)
• Family holidays costs for British people traveling to Europe had risen by £429 due to the fall in sterling (positive for domestic tourists)

• The UK is a good connected country for international tourism
• Hundreds of air routes, sea routes and the Channel Tunnel
• Lots of international airlines which makes it easy to visit the UK
• Benefit for tourism and the UK economy

• Ryanair, Easyjet
• Allows people with lower budgets to go on holiday to the UK
• Frequency of traveling to the UK increases with easy accessibility
• There has been an increase in weekend, short-break and city trips
• Domestic: domestic tourists are able to fly within their own country (cheap, fast)
• Inbound: Europeans used to drive to their holiday destinations in Spain or France and now they are able to fly very cheap to the UK

External factors affecting the tourist market

Competition from other destinations/Marketing campaigns

External factors that affect the tourist market

Thank you!

• GREAT Britain's, biggest ever tourism campaign, was launched in 2011 to promote Britain abroad ahead the London Olympic Games in 2012, after that there is a increase in tourist numbers and tourist spending as you can see in this figure

Weather/Climate

• Tourism promotion > Visit Britain's work is selling and promoting the UK
• Objective behind their GREAT Britain campaign is to add value tourism industry and the UK economy
• They want to show that Britain is great place to visit, study, invest and do business with

• Weather is an important factor in choosing a holiday destination
• Bad weather in the UK affects the tourism sector
• Floods or heatwaves will affect the inbound and domestic tourism
• British people like to escape their country because of the weather but figures shows that in 2015 there were more domestic trips than inbound trips in the UK

• Heathrow Airport and Visit Britain started campaign to help tourism in flooded areas (2016)

Inbound: Bad weather affects the tourism sector as the weather in the UK have become more seriously dangerous due the storms and flooding's

Domestic: Because of the weather British people could leave the UK and go to sunny destinations this will affect domestic tourism in a negative way