Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in the manual
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Blogging For Journalists: Bringing an Audience, Bringing a Brand
Andy Clineon 2 April 2011
Transcript of Blogging For Journalists: Bringing an Audience, Bringing a Brand
Blogging and Opinion Journalism What we know about
blogging and journalism: Very little. But... News organizations expect student journalists to: Know one or more standard CMSs
Already be blogging
Already have gained an audience
Have thought about what it all means
Be able to teach the old farts in the newsroom
Understand how to stay out of trouble
Hit the ground running Your audience: Are you? Writing about things that interest an audience (and you)?
Promoting your writing with social media tools?
Asking your audience for help and participation?
Giving your audience a voice?
Becoming a real person to them?
Serving the primary purpose of journalism?
Serving secondary purposes, too? Your brand: Are you? Focusing?
Offering a blogging policy?
Writing with personality?
Sharing yourself (without the whole TMI thing)?
Promoting with social media (always be promoting)?
Offering a well-designed weblog?
Making your blog easy to navigate?
Displaying a mug shot and/or logo?
Participating on other blogs and forums?