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Surf City MX

Marketing on the Internet
by

Sherry Main

on 13 April 2010

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Transcript of Surf City MX

ADAM AINBINDER
SHERRY HASHIMOTO MAIN
SHAY PRESSLER
JUNE SUWANAGORN Indoor motocross track in Huntington Beach
Web based solution for controlling time slots
Subscription Pricing Model
Web solution provides hub for advertising and selling Motocross equipment (via partners) Entertainment (movies, etc)
Fitness (gym, sports) Direct Competition
Several MX tracks in So. Cal
No tracks near the coast
Indirect competition pricing strategy Determining pricing strategy
Monthly payment model – unlimited times
Pay per session
Experimenting with segmentation Cheaper weekday sessions for low traffic
Discounts for different age groups
Discounts for groups and/or events
Discounts for bulk purchases Assess how visitors are landing on our homepage and GoStopShop
Assess where physically the interests are coming for Surf City MX is coming from
Tailor internet marketing and social media strategy according to analytics data
Integrate Google’s Feedburner to track RSS subscriptions Google Analytics printf(“HELLO WORLD”); myspace facebook social media Go stop shop! twitter youtube flickr blog thank you. social bookmarking
Full transcript