Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Social Media

No description
by

Andrew Pakula

on 10 October 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social Media

Social Media
what is it?
why should we care?
what should we do?
not social
not social
Social media involves interaction between users and the potential for user-created content
Old-school social media
Technology can make almost any content social!
Facebook
Twitter
Blogger
YouTube
Share personal updates, other media, content from other users
Share with 'friends'
Feels like an extended network of friends
Share personal updates, other media, content from other users
140 char limit
Share with 'followers'
Feels like personal broadcasting with dialogue
Share user-created articles
Share with readers
Feels like personal broadcasting with letters to the editor on steroids
Share user-created video
Share with anyone. Popularity-driven
Feels like personal broadcasting
What is social media?
Why should we care about social media?
We need to communicate
Values
Events
Identity
Social witness
Advertising is expensive and not credible
Are you more likely to try a new restaurant because of an ad or beause of a friend's recommendation?
How should we use social media in our congregations?
A presence

Broadcasting

Relationships

Synergy

Community
People can find you and gain a sense of your identity
Get the message out to as many people as possible
Cultivate individual relationships
Drive traffic to your web site, blog, etc.
Communication between members and friends
Getting started
Dedicated person or team is essential

Don't try to do social media without committed time
Create a Facebook page and/or Twitter profile
Get everyone to 'like' it
Put up content for Facebook
Post regularly
Respond to comments/tweets
Consider FB advertising
Minister's page/profile?
Create a blog and/or video channel
Get everyone to like and subscribe
Add to it regularly
Minister's blog?
Tweet and FB post about the blog/videos
Summary
Social media offers:
A low-cost opportunity to reach more people
Targeted communication
The power of network validation
Synergy among different channels
Social media reaches a different demographic
Social media can be more targeted
2008: "we will marry no one until we can marry everyone"
Covered by a local newspaper and their website
Picked up by international blogs
Picked up by Facebook and Twitter users
New Unity web traffic rockets
Perceptions change
Attendance increases
Covered on BBC web site
Full transcript