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Hoarders: Library Website edition

Learn how one library team attempted to conquer ten years of old pages, outdated design, and poor usability to implement a site redesign within a single summer.
by

Joelle Pitts

on 28 February 2013

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Transcript of Hoarders: Library Website edition

Hoarders, library website edition: a data-driven website redesign in 120 days

Harish K. Maringanti, Joelle Pitts, Tara Coleman
Kansas State University
The Numbers
Manhattan, KS
52,281 population

Kansas State
Founded 1863
23,500 students
3 campuses
65 master's degrees,
45 doctoral degrees, 22 graduate certificates
250 undergraduate majors
The Libraries
The Website
LibQual
Data driven decision making
Qualitative Analysis
The new website
University Administration
Back to the drawing board
Best practices/take home
The Numbers
2 campuses
5 libraries
100 staff members
Open 24/5
2 million books
2 library websites
+3000 webpages
Why redesign?



2002-last major changes
Tweaks since then
Dated design
Doesn't reflect current organization
Web Services Librarian
Service Quality Librarian
Public Services Librarians
Graphic Designer
Programmer
Archivist
What I discovered?
duplication of information (often out of date)
Everything is important must be kept
Public v private
People did whatever they wanted
People have emotional attachment to what is
online, even when no one uses it and they
didn't know it was there
Largest Gaps Between
Perceived and Desired (Superiority Gap)
– areas identified by customers to improve

IC-02: A library website enabling me to locate information on my own (-0.99)

Largest user groups dissatisfaction:
Graduates & Faculty
Data driven decision making
Google Analytics
to spot issues
Example 1:
Request Forms
No Click Analytics ?
Secondary Sources of data:

Open forums [ Research, Service, Help]
LibQual comments
Previous usability studies
Survey of other websites
Content audit
Information Architecture
Content Audit
Web Standards
Resistance to change
Decisions w/out data
Challenges:
new web standards-applies to everyone
Revisions
Timeline
CMS
Don't want to flip the site in
the middle of the semester
CHARGE!
"A" Team
Analytics
Timeline
Collaboration
Communication

Questions?
Common Element-Communication & Marketing

Unify the brand voice and continue K-State on the path to an improved national, and international, reputation.
(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
(cc) photo by jimmyharris on Flickr
(cc) photo by Metro Centric on Flickr
(cc) image by nuonsolarteam on Flickr
Design
Content Audit
Open Forums
Google Analytics
AWStats
Information Architecture: Wikis, Blogs, Many platforms
Usability Studies
Other websites
LibQual
Search Engine Stats
Who is it for ?

Issue/Problem trying to solve
Discovery tool
Marketing/Promotion space
News/Events
Customer segments
Goals
Users
Team
(cc) image by nuonsolarteam on Flickr
User Centered
Private
Public
Class guides
Intranet
Google docs/
sites
Wiki
Department Pages
Public policies
Information pages
Information Architecture
Avoid scope creep
Public website: Top 2 levels
Primary
Secondary
Content Audit
Keep, modify, archive
Process
Team/Roles
Goals
Users
Timeline
Measures for Success
Timeline

How do you measure success?
Process Continued
Full transcript