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StreetDreams

No description
by

janet feng

on 5 March 2014

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Transcript of StreetDreams

Competitive Advantage
Financial
Analysis

Competitive Analysis
Car Wrapping Shops
-operate similar car wrapping businesses to Street Dreams

-established clientele

-offer same wrapping service as we do but at an elevated price
Independent Car Wrappers
-wrapping in their garage


Paint Jobs
Competitive Advantage
-cheaper
-better experience
-consistent quality
-geographically - no close competition

More expensive than vinyl
Low quality & durability
Non environmental-friendly
Service
Consumer Analysis
Industry Analysis
Environmental Analysis
Marketing
Demand

conclusion
Location
#15-4161 Sladesview Crescent, Oakville, ON
Garage- climate and humidity controlled
Price
Promotion
Primary Market: car enthusiasts, aged 25-50
Oakville has the 2nd highest income per family in Canada

Secondary Market: young adults, aged 18-24
Trade-off between quality and price
Personalization
Continuous production of vehicles
Growth in large and compact luxury SUV’s by 34% and 25% in previous years
Positive correlation between age of company and vehicles per week
Conservative demand scheme:
End of 3rd year meets minimum industry standards
Liquid
Virtually
no
A/P and A/R
A/P: pricing structure
A/R: Industry and Consumer analysis
75%
contribution margin
1
car/week to break even
Over
$160,000 net income
in 3rd year
Annual salary increase of $10,000 and dividends
Initial investment:
$40,000
Fixed assets paid back
under 1 year
Sensitivity
Never
reaches a negative cash balance
Recurring demand
Flexible product offering and price
Numerous growth opportunities
Financial analysis
Profitable
Low risk
Sustainable
What is a wrap?

A vinyl graphic adhesive
Changes the exterior appearance of your vehicle
Protective qualities



Economic Considerations
Car wrapping is a luxury
Social Trends
Personalization
Environmentally friendly
Service
Consumer
Analysis

Environmental Analysis
Industry
Analysis

The Initial Greeting
The Visual Experience
The Sale
The Finished
Product
Competitive Analysis
Operations
Marketing
The Consumer Experience
Competitive Analysis
Car Wrapping Shops
Established clientele and reputation
Same services
Higher price
Locations

Independent Car Wrappers
Work out of personal garages
Less professional

Paint Jobs


Lower price
Experienced
Professional Location
Consistent quality (labor)
Operations
Supply Chain
Zero vinyl inventory
Purchased per order
More cash on hand
Human Resources
Employee is hired when demand exceeds 6 cars per month
Full Time = Reliability
Capacity
8 cars per week
Promotional Activities
Word of Mouth
Employee Vehicles
Social Media and Website
Car Magazine Advertisements
Ontario Auto Show
Street Dreams
Full transcript