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Transcript of Situation Analysis
Annual revenue growth at least 10 %
Increase the number of loyal customers at least 8% annually
Place all strength on the most profitable products
Increase operation efficiency during the period of off-season
The owner is concerned about the reduction of total annual revenue in 2014
All of Trademe customers cannot use e-voucher in Trademe store.
The company’s most profitable product lines are: cosmetic contact lenses, women clothing & photographic equipment
The business experience a peak period during summer time from November to January
The physical shop layout is unwell-organised inefficient and unattractive
Increasing population and immigration.
Retail trade is the largest growth industry out of the NZ business sectors
Increasing Internet accessibility and online spending.
Exchange rate of NZD against AUD continued to rise.
Import cost decrease and labour cost increase
More strict duty policy against overseas online shopping
Public media show more interest in advantage of online shopping.
TopX has both physical retail shop and an online Trademe Store
A wide range of product lines
New Zealand general agent of Fantasyeyes contact lenses
Provide good after-sale service
The objective of increasing the number of loyal customers could support the company to save budget on developing new customers
The objective of increasing the number of loyal customers could build a positive company reputation and image.
The objective of annual revenue growth could support the company to increase its profit and expand its scale.
The objective of increasing the turnover of off-season could assist to achieve the growth of annual revenue.
The objective of increasing the turnover of off-season could support the company to cover the cost of operating the business.
A wide range of product lines
Products return policy
Low listing price
Considerable profits for general agent product
Place / Distribution
Adjust the physical shop layout
A better price with more purchase for distributors
Trim product lines
Official Website + Membership system
Customer satisfaction survey
Roughly monitoring & control process
Q & A
Nearly half of the customers known TopX by online resources.
In 74 questioned customers, there are 24 loyal customers, they take 32.4%
Cosmetic contact lenses, and Macjays women clothing are the most popular products
Customers suggested TopX physical shop layout should be improved
The gift voucher strategy is currently inefficient
Putting all strength on three main product lines: contact lenses, women clothing & Photographic equipment
Building a TopX official shopping website and connecting with membership system