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SMV GROUP

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by

Ishak Husni

on 20 March 2013

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Transcript of SMV GROUP

COMPANY PROFILE STARCOM MEDIAVEST
GROUP One of the largest brand communications groups in the world
Specializing in media management, internet + digital communications, response media, entertainment marketing, sports sponsorships, event marketing and multicultural media
A subsidiary of Paris-based Publicis Groupe Overview Started as one of the division in LEO BURNETT ADVERTISING SDN BHD, since 1964

28 December 2001, egistered as a separate entity (no longer under LEO BURNETT)

In November 2003, fully operated its own History is a full-service brand contact agency providing clients with complete communications planning and investment across all major media, as well as online buying and strategy.

helps clients clear new paths to their customers, delivering powerful and efficient marketing messages that produce tangible sales results Products & Services (1) Media management
digital communications
response media
event marketing
entertainment marketing
multicultural marketing What We Do? backbone of an advertising agency
ensure that a client’s marketing communication reaches its target audience
combine creative thinking with factual analysis to develop appropriate strategies
identify the most appropriate vehicle for building awareness
work with the press, television, radio and new media, in particular the Internet, as well as more unusual platforms (cell phone, viral e-mail etc) MEDIA PLANNER
JOB SCOPE Reach: Which media would carry the message to the biggest chunk of the target audience
Frequency: How many times should the ad appear for the desired consumer response
Impact: How effectively can a message be conveyed for generating interest in a product
Continuity: For what period should the media presence remain for generating awareness Media Planner is to
find solutions for: What is?
Full transcript