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SLA Presentation April 2013

LA as Subject

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Transcript of SLA Presentation April 2013

What do we have? High-interest collection dating back to 1873
40% unique
50,000 items
Archive
Multiple formats
Users hungry for information Providing greater access to materials without negative impact to staff Supporting our institution’s mission Immediacy: “Expectation economy” and time-sensitive value Budget and time constraints (57% budget cut in FY10)

Meet the growing information needs of internal and external users Providing greater access to materials without negative impact to material Educating internal and external users and potential users about the value of information Our Eight “Better Than Free” Generative Values Of Digitization:

•Immediacy
•Personalization
•Interpretation
•Authenticity
•Accessibility
•Findability
•Embodiment
•Patronage Personalization: Delivery tailored to needs and proficiency of user Interpretation: Access to everything can be just as useless as access to nothing Authenticity: Reinforcing the perception of providing original, unaltered information Accessibility: Elbowing our way into an increasingly agile and mobile world Findability: Providing access means nothing if users cannot locate it Embodiment: Becoming a trusted source for and protector of primary resources Patronage: The only thing better than free is more of it – Keep them coming back for more 3 Phases of Digitization: CALIFORNIA HIGHWAYS
(1924-1967) Most important periodical relating to state road and highway planning & construction

Compliments Metro’s growing involvement in highway management

Supports scholarly research comparing history of transit to history of automobile use Determining mutually-beneficial relationship: Occidental College

Key components: •Scanning each issue
•Consistent OCR, resizing and metadata are all important!
•Systematic file naming for predictable root URL
•Creating a Google Custom Search interface for full-text searching
•Two persistent URL links: one for file directory, one for GCS
•Add both links to OCLC Master Record OK, this sounds like it is MORE work, not less! AUTOMATED PROCESSES: Phase 1:
Digitize content as needed/ Be nimble Phase 1 Activities: Early days: Scan and send documents as requested “on demand”

Problems with file size and email restrictions >> Solution: Externally-accessible server

Begin scanning photos to launch Flickr collection Phase 1 Behind the Scenes: Daily Transportation Headlines: Become an integral part of the information landscape

Email via Reference (save those questions and answers!)

Build resource lists on external website and intranet portal Phase 2: Digitize more systematically
(promote and re-purpose) Scan project collections

Begin adding links to catalog records

Harvesting "born digital" and gray literature

Initiate document sharing site

Establish ourselves as responsive and reliable Phase 2 Activities: Phase 2 Behind the Scenes: Primary Resources Blog for deeper research and bigger stories

Twitter, Facebook, Paper.li: Communicating every day

Enhancing Flickr, YouTube

Accommodate growing need for externally-accessible resources (http://libraryarchives.metro.net/DPGTL)

Automatic feeds to Facebook and Twitter Phase 3:
Digitizing Comprehensively &
Inter-relate Everything Phase 3 Activities: Phase 3 Behind the Scenes: Shelf-by-shelf inventory

Establishing protocols for OCR, standardized metadata, file structure

Harvesting embedded content as stand-alone resources (e.g. maps, charts) Explore new collaborations (Historypin, California Highways)

Explore new tools (“This Date” calendar, timeline, family tree, knowledge base) What we don't have ...with 2 full time librarians Google Custom Search
Create > Communicate >
Re-purpose > Promote Automating News & Information: Paper.li, Twitterfeed Exploiting RSS to automatically feed properties for effortless dynamic content Kenn Bicknell Digital Resources Librarian Los Angeles County Metropolitan Transportation Authority Library and Archive The Dorothy Peyton Gray Transportation Library and Archive is one of the most comprehensive transit operator-owned library resources in the United States. As the only multimodal transportation library in Southern California, we serve employees, the public, governments and research institutions. We will never have enough people, enough time, or enough money to rely on traditional library services effectively Challenge: Serving 9,000 employees plus other constituents Preserving original content without limiting consumption Accommodate increasing demands in the Measure R era Clearly, the traditional model does not work with this paradigm! Digitization:
How it all started Preserve originals
Allow for multiple simultaneous users
Allow us and users to repurpose
Enable sharing large documents Rethinking the Library/Archive:
More than just a "clearinghouse" News/ Information
Resource Sharing
Social Networking Guiding principles that make digitization even better than "free" library services (value-added) How have you approached digitization? Thinking about digitization and social media: News and Information
Resource Sharing
Social Networking Social Media:
How it all started The Los Angeles Transportation Headlines: Define yourself before others define you Blog + RSS feed + Email subscription = Success Nearly 8 years later, still going strong How do we communicate the value of this focus and remind users every day that we are a vital part of the organization as well as regional history? “Digitization” vs.
“24/7 Access / “Anytime, Anywhere” News and Information: Blog
Twitter
Paper.li Resource Sharing: Catalog
OAC
Flickr
YouTube
Scribd
(discovery tools vs. preservation tools) There is a social media tool to facilitate
every aspect of what we want to do. It all started with news - Collect and disseminate Multiple ways to collect, multiple ways to disseminate about our agency How can we lessen the burden?
RSS, Readers
Blog RSS, email subscription, links from other tools and webpages Other disseminators began repurposing our news Automating Twitter Building Paper.li
Hyper-automated Blogger to Wordpress Widgets and Plug-Ins Apps (Mobile App for Metro) Repurposing existing Library 1.0 Tools into something more compelling Anniversaries & Facts
resources becomes
Primary Resources calendar The calendar offers us an opportunity to promote other resources associated with that date, as well as extracted resources from the digitization project. Our previously answered reference question file (ready reference file) becomes a KNOWLEDGE BASE WIKI RESOURCE SHARING Discovery tools like Flickr, YouTube are great,
but will they be around in 10 years? 5 years? Now we have cloud computing, so you can host your own stuff but promote it for discovery through popular free (or low-cost) web-based tools OUR FLICKR STORY (Fall 2008 - Present) Batch uploads: Quantity over Quality OUR YOUTUBE STORY (Fall 2008 - Present) Conversion from film to DVD Historypin Using social media as a discovery tool Automating Resource sharing functions: HistoryPin, crowdsourcing metadata projects Automating Social Networking functions: Facebook (RSS Graffiti) WHAT LIES AHEAD:
“TO BOLDLY GO”… Knowledge Base wiki will become platform for all information related to a topic: links out to Historypin for geographic and visual context (keep Flickr as a discovery tool) Continue Headlines (Google Reader going away,
so challenges are always present even after you automate and refine) Continue building calendar:
New dates, new items for existing dates, new resources for existing items.
Push out in our own mobile app in the future. Robust suite of free, web-based social media tools SUGGESTIONS FOR GETTING STARTED READ! 23 Things, Internet Library conference proceedings... Avoid the great irony:
Partner! Learn what is going on in the business community and other areas outside the Library (Fast Company, Harvard Business Review, Tech Blogs, Pew Center Studies, Major newspapers including science, innovation, tech, travel) Can CSA begin a 23 things program together?
VISUAL RESOURCES created one for Archivists. LA as Subject can serve as a model for
BAY AREA as SUBJECT, or HISPANIC CALIFORNIA as Subject. We did a lot of this alone, but we certainly have thrived because of the experiences and support from LA as Subject, SLA-TRAN and other information professionals we work with. SOCIAL NETWORKING Facebook // RSS Graffiti //
Establishing your expertise in the community to comment on news stories etc. Time
Staff
Peak Budget
Traditional Access Digitization and social media are logical options - and are even more effective when they are paired together. Providing context for complex social, political, historical nature of transportation Informing users how the past and present informs the future NEWS & INFORMATION Digitization and Social Media:
Killing two birds with one stone Paper.li Unanticipated Events: Integrating Everything Case study: Repurposed extracted resources where you can centrally host information about a particular topic. Which values resonate with you? Our role in the larger information community: http://metroprimaryresources.info/ How do you share news of your activities & accomplishments? http://www.flickr.com/photos/metrolibraryarchive/8434598722/in/set-72157630054476341/ Unanticipated events How do you approach social networking? "Pacific Coast Highway" Leveraging search capability Tiki-Toki People Plotr Overdrive at the Getty Collaborate
Grants
Buddy up
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