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Dissertation link with studio work

Why do 21st Century consumers buy brands? Is it for the logo? Or for the history and or the product of the brand?
by

Jordan Dicks

on 26 October 2012

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Transcript of Dissertation link with studio work

Link between my Dissertation
and my Studio work. Why do 21st Century consumers buy brands?
Is it for the logo? Or for the history and or the product of the brand? As a graphic designer I spend a lot of my studio practice creating and generating logo's, brand's and ways to market and advertise them. Brand Plus Project... Creating a colour dominant brand keeping with the original brand.

Keeping similar type face that mirrored the brands.

Keeping the logo of the product in a similar style to how they represent the original logo on previous products

This is so consumers of previous Lucozade products will feel the same need for this product which they did for their other products. Brand New Project Once again...

Creating a colour dominant brand keeping with the original brand.

Keeping similar type face that mirrored the brands.

Keeping the logo of the product in a similar style to how they represent the original logo on previous products

This is so consumers of previous Oreo products will feel the same need for this product which they did for their other products. Work Experience RAC Van Sticker And once again...

Creating a colour dominant brand keeping with the original brand.

Keeping similar type face that mirrored the brands.

Keeping the logo of the product in a similar style to how they represent the original logo on previous products

This is so consumers of previous RAC products will feel the same need for this product which they did for their other products. This shows how my previous work have been effected by how I go about designing my work for the new generation of consumers. Whether or not it is in fact any better or worse than previous products that they follow, by promoting the original logo and idea / concept of that logo will allow the consumer feel the need to have the product of the particular brand. To basically keep in line with what they already know and like of its other current products and style. The End
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