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OOLONG TEA SUPPLY CHAIN

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by

Piahusky Guy

on 9 July 2015

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Transcript of OOLONG TEA SUPPLY CHAIN

Once upon a time
a famous
tea-producing region
in China
...in
Phuc Kien
Oolong =
'
Black Dragon'
Long Dinh
company's product
EGCG
avoid
heart disease

Raw material purchasing
The harvest process is done
totally by hand
a chemical which helps
Made from the best tea leaves picked by the
most experienced farmers
establish
superior bone structure
Before delivered to our hand, those
‘black dragons’
have gone through a
long process
.
10 ha
in Long Dinh
Company’s premises
60 ha

of tea field
50 ha
belonging to farmers in
Lam Ha, Lam Dong Province
400 tons
of tea leaves per year
80 tons

of finished products

Packaged
by A Chau, Tan Phat, Dat Thanh, Dai Loi,… companies
Within
2 hours
after harvested, the tea leaves shall be processed. Oolong tea is known as
semi-fermented tea
.
Manufacturing
Warehouse
Distribution
WITHERING
reduce

cholesterol level


=
Utmost care
Bruising
remove moisture

from the tea leaves
the most important step
Fermentation
50 - 60%
Fixation
(Kill Green)

50 - 60%
Shaping

Baking - Drying
moisture content
3 - 5%
reduced
Sorted
Cooled
Packaged
Finished products
preserved in
7- 10 days
Domestic market
Traditional distribution system
Modern distribution system
Ho Chi Minh City
Lam Ha - Lam Dong Province
Can Tho City
x3
Duc Trong
Bao Loc
Da Nang City
within
3 -4 hrs
Other areas
within
48 hrs
To change/return products
cost arising paid by the company
International market
export
Information flow
of the products left for
domestic use
Around
5%
Long Dinh company
Showroom/Franchisees
Customers
(1) sign contract
and supply
(3) deliver
(2) order
(4) feedback
(5) feedback
Challenges
Adequacy
Uniformity
Timeliness
Stability +
smooth-running

of the total process
Weather conditions
Unexpected natural event
+
No other suppliers
Lowest-cost
input is
not

guaranteed
Leaves must meet many
standards
from farming to harvesting
Cooperation of farmers
is
of great importance
Difficulty
in
expanding material supply areas
vs
Growing demand

of
the market
Conclusion
Only 6 years
of experience
Material supplying areas

Rising
revenue
An effective supply chain
And that is how a
supply chain

works
Sun-drying at

25-30 degree
celsius
Cooling down at
20-22 degree
celsius
+
And that's how a
supply chain

works
Full transcript