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Life on the Edge Campaign

Communications Plan Pitch

M Giorgetti

on 25 April 2013

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Transcript of Life on the Edge Campaign

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Images from Shutterstock.com "Life on the Edge" Non-Profit Placement Objectives Objectives of the "Life on the Edge" Campaign

To raise funds
To increase public awareness
To establish an annual event with additional extreme sport options Reporting Structure Executive Summary Events AIDS Committee of Durham Region AIDS Committee of Durham Region HISTORY:
The AIDS Committee of Durham Region (ACDR) is a community based not-for-profit charity that has provided HIV/AIDS related services to the people of Durham region for 22 years

Providing support and practical assistance services to over 300 families in Durham region who are infected or affected by the disease. In addition, ACDR provides Education and Prevention strategies to the community through outreach programs

ACDR is looking to increase the number of support workers from two to four, expand medical services and create a home for a skills development program AIDS Committee of Durham Region Overall Organizational Objective

"To provide HIV-AIDS related service to the infected or affected and the general community in the region of Durham."
("About Us") Adrien betts AIDS Committee of Durham Region Group Rates Pricing Comparision Safety EDGEWALK questions? Participants who successfully raise between $500 and $999 can edge closer to their personal limits by walking the outside of the CN Tower edgewalk TANDEM SKYDIVING However, thrill seekers ready to dive into a challenge, who raise $1,000 or more, can feel the air rushing past them as they tandem skydive from 13,500 feet in the air Goal $10,000 Pricing Research Skydive at Parachute School of Toronto
5714 Smith Boulevard
Baldwin, Ontario
1 hour 18 mins (401- 404)

May to October:
Thu, Fri, Sat, Sun, Mon
November and April:
Fri, Sat, Sun Tandem Skydive $299.00

Video OR Pictures $99.00
Video AND Pictures $139.00 $50 deposits are encouraged and transferable NOT including taxes Options: 4-9 people: $15 off per person
10+ people: $30 off per person Parachute School
of Toronto

Least expensive
with options There is no insurance for jumpers Aircraft hull
Aircraft third-party liability
On the ground THE ODDS one jumps 100,000 in every TICKETS $175.00 INCLUDES plus tax $197.75 keepsake video
printed photos
certificate of achievement
re-entry to CN Tower

Glass Floor
Motion Theatre Ride Tower Experience Ticket which includes access to WEBSiTE URL Website that's it NEWS RELEASE The Pamphlet Inside panel Addresses Cover Inside Same design will be used for:
Sponsorship packages Budget 20 people x $1,000 = $20,000
- 3 percent ($600) = $19,400

Weekend Skydive

Photos AND Video = $8,160

$19,400 - $8,160
- food and tranportation $1,000
- others $100
= $10,140 package Sponsorship plus Solicitation letter Ask for a further
discounted group rate TO DO LiST: Packaging Address pamplets Meetings Presentations to over 200 volunteers Posters Photography Graphic design volunteer Poster locations Distribution and collection Create Social Media Content Photography Studio time Transportation Analyze research Edit budget Food and OThers Product donations Research Solicitation letters Brianne Blackman Public Relations Intern IRANiA LeDESMA volunteers MARK HAMMANN
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