Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

#ShareTheLoveCpn

No description
by

Jade Abecassis

on 5 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of #ShareTheLoveCpn

Share the Love Campaign
Content
Evaluate:
Social Media Results
During the week of January 27-31, Share the Love received:


217
likes on
Facebook Campaign Page
57
from
Spain

160
from around the
world
(Americas, Europe, Australia, Asia)

32
confirmed attendees on
Facebook Event Page
117
people
engaged
in the Campaign (shares, likes, posts)

190
views on
YouTube
video
3
shares on
LinkedIn

1
article in
Campus Life Newsletter

1
article in
IE Alumni Spain Newspaper

1
article in
Fundacion Hazloposible

Stakeholders
Immerse: Channels Engaged
ONLINE
The Project
Who
:
7 IE students
in the School of Communication
#ShareTheLoveCpn
Share the Love Campaign
Video

#sharethelove
was generating different topics on Facebook
What
: A campaign called "
Share the Love
", where students can donate
pre-loved items
on IE Campus. Distribution will be lead by
Caritas
.
Where
: Donation boxes located in buildings
MM4
,
MM2
, and
MM31
.
Why
:
Spread awareness
of issues within the local community
When
:
January 27-31
collection,
February 14
distribution
OFFLINE
Facebook
Campaign Page
Event Page
YouTube Video
LinkedIn Posts
Campus Life Engagement
QR Code on Posters

Posters in IE
buildings MM 31, 4, and 2
Local coffee bar (
Do Eat!
)
Caritas
Fundacion
Hazloposible
Results:
Items Donated
Lessons Learned
Sustainability of Campaign
Online Community
IE Campus Life
3
Blankets
21
Clothing Items
1
Pair of Shoes
Create a
more specific hashtag
for future campaigns
Exposure of campaign through
Campus Life Newsletter
Explore and engage other
media channels earlier
in project
2 more donation drives:

End of April
- seasonal change
Month of July
- end of IE School of Communication Programs

The model has
potential for TBL implementation
in the future

Team B
Catherine, Gabriela, Jade, Juan, Mariana, Paulo, Shaikha
Questions?
Participate & Build Community
Number of visits:
192
Impact of one person in social network in the
reach
of the campaign
IE NEWSLETTER
Facebook Analytics
Likes
kept increasing
Reach
was intense on the first and final days of campaign
20
Food Items
3
Other Items (Backpack, earrings, umbrella)
Global Reach
Full transcript