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Elements & Principles of Design

Overview of the course "Elements & Principles of Design"

Bulma Briefs

on 9 August 2011

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Transcript of Elements & Principles of Design

Principles of Design Line Color Shape Space Texture Value Form Balance Proportion Rhythm / Repetition Dominance Unity Variety Outline Contour Gesture Sketch Calligraphic Implied naldzgraphics.com Geometric Organic Positive Negative Static Dynamic Positive Negative Picture Plane Composition Focal Point Real Implied Tint Shade High-key Low-key Value Contrast Value Scale Design Elements Organize Arrange structural elements of design 2 TYPES Relative size and scale in relation between objects or parts of a whole of design elements context and standards
determine proportions timed movement through space connected path along which the eye follows a regular arrangement of motifs. The prescence of rhythm creates predictability and order in a composition. distribution of elements in a design
composition. http://www.spreadshirt.com/humor-men-long-sleeve-shirts-C3378P23T1000008/designer/394220 focus or interruption Marks location in a composition which most strongly draws the viewers attention. Usually there is Primary or main point of emphasis with perhaps
secondary emphasis in other parts of the composition Contrast shows difference when combining one or more elements of art to create interest by adding slight changes. color size value shape texture direction Harmony coherence of the whole the sense that all of the parts are working together to achieve
a common result; can be achieved through effective and consistent use of any of the elements but pattern--
that is, underlying structure– is the most fundamental element for a strong sense of unity means pictorial elements
of the same type that “go” together. gives an artwork interest and vitality as the elements are repeated with
enough change or difference to enhance each other. Thank you for listening! Presented by:
Noell EL Farol
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