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Globalisation and internatonal marketing
Transcript of Globalisation and internatonal marketing
A level Business Studies
How do cultural differences?
What is the importance of understanding cultural differences when marketing products on an international stage?
Work in pairs to produce a checklist of dos and don’ts when designing a marketing campaign for an international product being marketed in your own country.
Research international products sold in your country.
the growing trend towards worldwide marts in products, capital and labor, unrestricted by barriers.
International marketing: selling products in markets other than the original domestic market.
Why sell over seas?
- saturated home markets
- spreading risks
- poor trading conditions in home markets
- legal differences creating opportunities abroad
International marketing is different?
- Political differences
- Economic and social differences
- Legal differences
- Cultural differences
- Differences in business practices
Different methods of entry on international markets
- International franchising
- Joint ventures
- Direct investment
Pan global marketing - adopting a standardized product across the globe as if the entire world is a single market.
Select one well-known international brand, e.g. a fast-food chain, and carry out independent research to see whether the company uses a global approach, a pan-global approach or a combination of both to international marketing.
Show similarities and differences on a world map.
Lower tariffs (taxes imposed on imported products)
Lower quotas (physical limits placed on the quantity of imports of certain products)
BRICS - the acronym for five rapidly developing economies, with great market opportunities - Brazil, Russia, India, China, and South Africa.