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Globalisation and internatonal marketing

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on 5 October 2018

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Transcript of Globalisation and internatonal marketing

Globalization and international marketing
A level Business Studies
How do cultural differences?
What is the importance of understanding cultural differences when marketing products on an international stage?

Discuss...
Pair work
Work in pairs to produce a checklist of dos and don’ts when designing a marketing campaign for an international product being marketed in your own country.
Research
Research international products sold in your country.

http://smallbusiness.foxbusiness.com/marketing-sales/2013/10/08/lost-in-translation-international-marketing-fails/

http://businesscasestudies.co.uk/business-theory/marketing/international-marketing.html

http://www.bbc.co.uk/news/business-19479013
Globalisation
the growing trend towards worldwide marts in products, capital and labor, unrestricted by barriers.
International marketing
International marketing: selling products in markets other than the original domestic market.
Why sell over seas?
- saturated home markets
- profit
- spreading risks
- poor trading conditions in home markets
- legal differences creating opportunities abroad
International marketing is different?
- Political differences
- Economic and social differences
- Legal differences
- Cultural differences
- Differences in business practices
Different methods of entry on international markets
- Exporting
- International franchising
- Joint ventures
- Licensing
- Direct investment

Pan global marketing - adopting a standardized product across the globe as if the entire world is a single market.
Select one well-known international brand, e.g. a fast-food chain, and carry out independent research to see whether the company uses a global approach, a pan-global approach or a combination of both to international marketing.

Show similarities and differences on a world map.
-Free trade:
Lower tariffs (taxes imposed on imported products)
Lower quotas (physical limits placed on the quantity of imports of certain products)
BRICS - the acronym for five rapidly developing economies, with great market opportunities - Brazil, Russia, India, China, and South Africa.
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