Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

bb

bb
by

Charlotte Swärd

on 17 February 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of bb

Update on Plan of 2009 Existing Licensees Contract Proposals April/May 2010 Marketing & Sales Finalized deals H&M
Fipotex Fipo Group A/S KappAhl Sverige AB Leaf Norge A/S Otava Publishing House Oy Sinebrychoff Scanditoy Publishers Merchandise Retail Campaigns Film Social Media: Ideas Newsflash Licensee Meetings PR Media Cappelen Damm
Bonnier Carlsén
Semic Fipotex
Egmont Kärnan
Triumsglass
Barbo-Toys
Muurla Scanditoy
Rätt Start
Burde
Intercard/Card Group Halva
Libro
Trendus
Axfood
Euromic Cases Economy & Accounting NK in Stockholm Stockmann in Helsinki Potential Retailers/campaigns iTunes Smurf Hits Media Markt Twitter Smurf quotes? Facebook Existing Smurf Group Create New Groups New Nordic group for Smurf movie?
Trailers, newsfeed Bloggers Provide leading bloggers with: Daily Nordic newspapers Family magazines (kids in ages 3-9) Product samples to editorial staff Press releases Target group Smurf tattoos, collectors stories Véronique in Media? Movie magazines Bilka
COOP
Fotex
Jysk
Top Toy
Bestseller
Fakta
Netto KappAhl
Lindex
Åhléns
Haléns
Bergendahls
Cellbes
ICA
COOP
Ellos
Babyland
Barnens Hus
Baby Proffsen Antilla
Stockmann
Sokos
Citymarked
Prisma
Seppälä
Halonen/Carlson
Pick Import
Hobby Hall CUBUS
COOP
ICA
Sparkjop
Bik Bok
REMA 1000
Barneverden
Nille
Europris
Warner gruppen Sales per quarter/year (euro), 2005-2009 Gym
Mobile Operators
Banks & Insurance
Gas Retailers - e.g. Statoil
Hotel & Travel
Transport
Candy Potential Licensees Merchandise Promotion Existing and potential licensees and promotion partners In cooperation with film distributor - October 2010 & March 2011 News
Product samples
Exclusive preview of the film in larger Nordic cities, in cooperation with distributor Bulls has contacts with the most important and most visited bloggers. Bransch/industry press Actions Provide editorial content Close cooperation with distributor
Raise overall awareness for the film
Licensing fee film promotion
Sponsors?
Sampling, promotion activities, create media buzz
Activate licensees, retail campaigns etc. Meet & Greet
In-Store activities
Cross-promotion
etc. Timeline Car seats/children's safety
Bean bags
Fruit & Nut Snacks
Beverage/Dairy/Flour
Eyewear
Helmet
Personal care
Plaster
Interior Design/Gift products
Home textile Teenage magazines 53 000 members worldwide, take control? Nordic figurine collectors? Idea/proposal: iTunes Giftcard Figurines The Smurfs in the Nordic Master toy license Jakks Pacific
Wholesaler - KE Mathiasen
Retailer - BR / Toys"R"Us

Q3 2010 - TV campaign (preliminary) in both October and November
Full transcript