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Innovation tools DK

BMC, USer empathy map, ideation
by

Sputnik5 by Innovation Lab

on 16 September 2013

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Transcript of Innovation tools DK

idégenerering er kaotisk og ustruktureret
vi har alt for mange idéer - men ingen bliver til noget
det stopper ved de gule sedler
jeg er ikke kreativ
idégenerering = brainstorm & gule sedler
udfordringen:
en systematisk metode:
// kreativ problemløsning
// fælles "sprog" for innovation
// effektiv idé-håndtering
argument
idé
fakta
modargument
kritisk tænkning
parallel tænkning
idé
viden
fakta
idé
LØSNING!
creativity is just
connecting
things
principle_1
Steve Jobs
Sputnik5
principle_2
problem
solution (as usual)
logisk/VERTIKAL tænkning
solution (as UNusual)
solution (as UNusual)
solution (as UNusual)
solution (as UNusual)
vs. "HORISONTAL" tænkning
time reqiurements/complexity
high
low
problem explorer
3x why
stakeholder assessment
observing
personal journal
in the field
in-session
wildness
time reqiurements
low
low
*negative brainstorm
*6-3-5
*creative idol
*S.C.A.M.P.E.R.
*role play
*picture association
*word association
*tech association
*provocation
*trigger cards
example
logo here
logo here
time reqiurements
high
low
*idea clustering
*dot voting
*2-by-2 matrix
*PUGH matrix
*weighted score analysis
*spider web
Product dev.
concept/service
dev.
CHALLENGE:
TOOLS TIL GUL ZONE:
"HVORDAN KAN VI SKABE ET NYT PRODUKT TIL INNOVATION LAB'S KUNDER I C20 SEGMENTET?"
PROBLEMFORMULERING:
"HVORDAN KAN VI SKABE ET NYT PRODUKT ELLER SERVICE TIL INNOVATION LAB'S KUNDER I C20 SEGMENTET?"
+
Fail often to succeed sooner
PROBLEM
LØSNING
regler i den kreative proces
have fun!
giv plads!

ha' en åben indstilling

byg videre på idéer

sig "JA"
hæng fast ved egne idéer

dømme idéer (og personer)

"krigshistorier"

autoritet
TOOLS TIL GRØN ZONE
POTENTIALE
brug af IDEATION og
møder (interne + med kunder)

P2P kommunikation

udviklingsprocesser


cases/ref's

Intel Youth enterprise program
15 agenter + 150 deltagere til ideation dag
+100 trænet. Nu et integreret framework
Ideation
design thinking
Business Model Canvas
User Empathy Map
Innovations-toolboxen
Systematisk idéudvikling (Ideation) & Kreativitet

Forretningsmodellering med Business Model Canvas

Bruger-analyse med User Empathy Map

Fuzzy Front End
innovation
the problem with
"it's complicated"
"we don't see any results"
"I'm not innovative"
this is us...
idéer?
vs
problemer?
vs
muligheder?
Metodegrundlag
vs
solution (as UNusual)
solution (as UNusual)
solution (as UNusual)
solution (as UNusual)
vs. "HORISONTAL" tænkning
problem
solution (as usual)
logisk/VERTIKAL tænkning
The Business Model Canvas
&
User Empathy Map
hvem er vores kunder?
hvad er deres behov?
hvad tilbyder vi kunderne?
hvilken værdi skaber vi?

hvad værdsætter kunderne?
hvordan når vi vores kunder?
hvordan leverer vi til dem?
hvad er jeres relation til kunden?

personlig?
www?
???
hvad/hvordan betaler kunderne for?

hvor tjener i pengene?
hvad er jeres nøgle-ressourcer?
materiel?
personer?
??
hvilke aktiviteter gør I?
hvordan bruger I ressourcerne?

hvilke partnerskaber har I?
hvem er I afhængige af? og vice versa
hvor/hvordan bruger I penge?
COST STRUCTURE
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
REVENUE STREAMS
CUSTOMER RELATIONSHIPS
CHANNELS
VALUE PROPOSITION
CUSTOMER SEGMENTS
kunderelationer
kundesegmenter
indtægter
nøgleressourcer
partnerskaber
aktiviteter
afsætning
værdi-tilbud
omkostninger
BUSINESS MODEL CANVAS
by Alexander Osterwalder & Co.
IDEATION:
af SPUTNIK5 & INNOVATION LAB
IDEATION
=
=
viden & erfaring
nye inputs
evnen til at kombinere
Alignment
Output for Gul Zone:
Problemformulering
"HVORDAN KAN VI skabe energi-neutrale og modulare studenterboliger?"
LEFT BRAIN FUNCTIONS


uses logic
detail oriented
facts rule
RIGHT BRAIN FUNCTIONS

uses feeling
"big picture" oriented
imagination rules
"Ja, og..."
"Ja, og..."
"Ja, og..."
"Ja, og..."
"Ja, og..."
"Ja, og..."
"Ja, og..."

come up with at least 10 ideas to make a pig fly..
challenge:
if pigs could fly..
mængden tæller
"The best way to have a good idea is to have a lot of ideas"

Linus Pauling
rød zone output
"Any company can be described in 9 building blocks"


et værktøj til at beskrive og prototype din forretning

et værktøj til at sikre konkurrencemæssig fordel
produkt/service
innovation
vs.
Business Model Innovation!
din BM
den PERFEKTE
Business Model
Traditionel innovation:
mulige forretningsmodeller
BMC er:
innovationstools
ideation-værktøjer
Martin
"ideation & innovation process exellence"
Denmark, Ireland, Jordan, India, Malaysia, Sinagapore, Norway
entrepreneur
business development engineer
master of management
ideation-ninja!
co-founder
Innovation Lab´s network:
Martin Schorling Overgård


martin@sputnik5.com

www.sputnik5.com
www.innovationlab.dk
hvordan ville Steve Jobs løse problemet?
hvordan kan denne teknologi bruges til at løse problemet?
eksempel: Nespresso
Full transcript