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Copy of Copy of Starbucks- Sales Mgmt
Transcript of Copy of Copy of Starbucks- Sales Mgmt
Solutions for Hult
Why you should choose us!
Strategy & Experience
Sense of belonging
Good partner - quality service
Appealing to students
Strong brand reputation
Provides all services HULT could want
The "New Starbucks Experience"
Strategy & Starbucks Experience
Return on Equity
Tim Horton's (THI): $43.10 Million
Caribou Coffee (CBOU): $29.57 Million
Starbucks (SBUX): $28.41 Million
Product is needed or desired
Product has no close substitutes
No price regulations
"Over our 40-year history, we have built the Starbucks brand with the goal of staying true to our values and our guiding principles with a deep sense of humanity. Going forward, we will continue to focus on what made us a different kind of company, one that balances profitability and social conscience while providing exceptional shareholder value."
- Howard Schultz (Starbucks CEO)
Evolution of The Starbucks Logo