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Copy of Copy of Starbucks- Sales Mgmt


Reagan Stofcheck

on 23 October 2014

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Transcript of Copy of Copy of Starbucks- Sales Mgmt

Market Maturity
Case Overview
Financial Performance

Solutions for Hult
New Ventures
Why you should choose us!
Strategy & Experience
Same values
Sense of belonging
Campus culture
Good partner - quality service
Comfortable environment
Appealing to students
Strong brand reputation
Provides all services HULT could want
The "New Starbucks Experience"
Thank You
Kyle Reagan
Aron Priya

Case Summary

Case 2

Howard Schultz
Starbucks Experience
Hero's return
Strategy & Starbucks Experience
Financial Performance
Market Maturity
New Ventures
Industry Comparisons
Return on Equity
Tim Horton's (THI): $43.10 Million
Caribou Coffee (CBOU): $29.57 Million
Starbucks (SBUX): $28.41 Million
Mission Statement
Positioning Strategy
Product Scope
Geographical Scope
Vertical Scope
Competitive Advantage
Immature Market
Product is needed or desired
Product has no close substitutes
No price regulations
"Over our 40-year history, we have built the Starbucks brand with the goal of staying true to our values and our guiding principles with a deep sense of humanity. Going forward, we will continue to focus on what made us a different kind of company, one that balances profitability and social conscience while providing exceptional shareholder value."

- Howard Schultz (Starbucks CEO)
Evolution of The Starbucks Logo
Full transcript