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Inveralmond chs

on 14 February 2018

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Transcript of Cadbury

Cadbury and Fairtrade
Cocoa Life branding will replace the Fairtrade logo, currently on the front of plain Cadbury Dairy Milk bars. Products such as Cadbury Drinking Chocolate, Dairy Milk Buttons and Giant Buttons will follow, becuase caburys pulled out of fairtrade becuase of their
Chocolate Products
Who it started
Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar. John's wares weren't just inspired by his tastes, they were driven by his beliefs. ... In 1824, John Cadbury opened a grocer's shop at 93 Bull Street, Birmingham.
Business Ethics
Cadbury was established in Birmingham, England in 1824 when John Cadbury began selling tea, coffee, and drinking chocolate. He and his brother Benjamin became manufacturers of chocolate and cocoa but they struggled. In the 1860s, John Cadbury’s sons Richard and George then took over and they made the business successful by presenting “to the public their own cocoa powder, labeled “Cadbury’s Cocoa Essence,” and it was an instant hit” (Coe, 242).
by Tamzin
Chocolate bars
hot chocolate powder
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