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Stereotypes in Media Communications

Stereotypes in the media.
by

Duane Bonifer

on 5 April 2010

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Transcript of Stereotypes in Media Communications

Sledgehammer Humor:
"Seinfeld" Episode A Little More Nuanced:
"West Side Story" So What's the Difference? Both employ stereotypes to tell a story. So is it just cheap humor vs. social commentary? The King of Stereotypes
(And of Broadway) How Do I Offend Thee?
Let Me Count the Ways African Americans
Native Americans
Asian Americans
Catholics
Methodists
Gays
Women
School Teachers "It was shocking, outrageous, insulting. ... And I loved every minute!"
-- Where Did We Go Right? "Fixed mental image of a grop that is frequently applied to all its members" (Day, p. 418). So What's A Stereotype? Why We Use/Need Stereotypes Why We Use/Need Stereotypes Lippmann: "There is neither time nor opportunity for intimate acquaintance. ... [They] fill in the rest of the picture by means of the stereotypes we carry about in our heads." (Day, p. 418) The Media's Role & Responsibility The Responsibility: "Media practitioners have an obligation to consider the fundamental fairness of a system that has taditionionally projected stereotypical images of certain segments of society" (Day, p. 420). The Question: "Should the media serve as social engineers ... or should they simply reflect society's values?" (Day, p. 420) Members of the Media
Are Not Moral Eunuchs We are not morally neutral. Everything we do -- or choose not to do -- reflects a particular value, set of values or bias. But ... Day's Overview Racial & Ethnic Minorities
Females
Sexual Orientation
Older People Racial & Ethnic Minorities SCOTUS: 11-15-2009 Racial & Ethnic Minorities Racial & Ethnic Minorities Racial & Ethnic Minorities Females Females Sexual Orientation Sexual Orientation Females Racial & Ethnic Minorities Freeman Gosden & Charles Correll Racial & Ethnic Minorities Alvin Childress,Spencer Williams
& Tim Moore Older People
Burt Mustin (1884-1977)
"Leave It To Beaver" -- Gus the Fireman
"All in the Family" -- Mr. Quigley So Maybe It's About Power? So Maybe It's About Power? Hitler as THE Punch Line Bringing It All Together (The early years -- BC.) And Access to Power Bringing It All Together Racial & Ethnic Minorities Stereotypes Stereotypes:
When They Are OK Duane Bonifer
Communication Ethics
05 April 2010 Objectives (1)Define Stereotypes
(2)Review Day
(3)When Stereotypes Are Good
Full transcript