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Export Plan Kuwait GMM

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by

Lyn Ve

on 24 November 2014

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Transcript of Export Plan Kuwait GMM

EXPORT PLAN: KUWAIT
CONTENT
1. Introduction

2. PESTEL & Hofstede

3. SFAS & TOWS


4. Entry Stategy, Distribution & Incoterms

5. Export Marketing Mix

6. Financial Plan

4. Conclusion & recommendations

.

INTRODUCTION
European Food trading company
International frozen vegetable distributor
Plan to export to Kuwait
Potential new Market research
PESTEL & HOFSTEDE
POLITICAL
Constitutional monarchy
Emir
Recognize civil law
National Assembly with 50 members
ECONOMICAL
Wealthy, small and relatively open economy
Constant growth since the gulf war
Oil
Kuwaiti dinar
SOCIAL
85% Muslims
Average age 28.5 years
Drastic social based structure
Women not same status as men
No alcohol
High family values
TECHNOLOGICAL
Not up to date with newest technology
Trying to develop
Infrastructure
ENVIRONMENTAL
Desert climate
4 seasons
LEGISLATIVE
Gulf Coorporation Council member
Under GCC no tariffs
Otherwise 5%
No VAT
SFAS
TOWS
ENTRY STRATEGY, DISTRIBUTION & INCOTERMS
No local production
Use of agent
Indirect export strategy
Shipping
FOB
EXPORT MARKETING MIX
Segmentation
Target supermarkets
Customers with higher income
Positioning
High quality
Reasonable price
4 P's
Product
High quality frozen vegetables
VeggiDutch
Two different kinds of packaging
Pricing
Exchange rate 1 KWD = 2.75 euro, 1 euro = 0.36 KWD
Competition based pricing
Main competitor: Green Giant
Place
Netherlands to Kuwait
Promotion
Samples
Word-of- mouth marketing
Digital marketing
FINANCIAL PLAN
BREAK-EVEN/ 1-3 YEAR FORECAST

Marketing Budget
CONCLUSION & RECOMMENDATIONS
Able to break-even within 3 years
Maintain image
Difficult to find information
Further research
Expand after 3% market share
Expand network
Full transcript