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Pampanga's Best Presentation for Defense

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by

Siegrid Atienza

on 15 December 2012

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Transcript of Pampanga's Best Presentation for Defense

Mission Strategies
& Plans
To have a world class family corporation dedicated to serve the Filipino with innovative products and services by adapting the best technology, quality, customer service and value, with passion towards service quality and customer empowerment making Pampanga's Best Incorporated truly the BEST! Marketing Objectives 1. Boost brand awareness to a minimum of 60% by December 2013.

2. Contribute to over-all sales of the company of at least 10% by the end of the year 2013.

3. Attain a trial rate of atleast 20% by the middle of year 2013.

4. Continue being number one among all meat-processing companies.

5. Improve the distribution process so products are closer to consumers.
 
INVEST IN SMALL DELIVERY VEHICLES CREATE SOCIAL MEDIA ADVERTISING SPONSORSHIP ON COOKING SHOWS EXTEND DISCOUNTS TO SMALL RETAILERS PAMPANGA’S BEST LOYALTY CARD POINT-OF-SALE PROMOTION AND END CAP MARKETING Marketing Budget Production Cost
Purchasing Expense
Sponsorship Expense
Promotion Expense
Customization Expense
Professional Fees
Reserve for Contingency 3,300,000.00
1,350,000.00
300,000.00
130,000.00
110,000.00
40,000.00
70,000.00 Total P 5,300,000.00 Projected Income Statement

  REVENUE
Cost of Sales
GROSS PROFIT
Other Income
Total Income
Distribution Expense
Administrative Expense
Income Before Tax
Provision for Income Tax
Income After Tax Pampanga’s Best Incorporated
Interim Statement of Income
For the Year Ended December 31, 2013
  P649,831,125.70
339,796,695.63
310,034,430.10
553,187.27
310,587,617.40
20,921,240.23
72,835,300.56
216,831.076.60
65,049,322.98
151,781,753.60     Gantt Chart TOWS Matrix Market Share COMING UP WITH
NEW PRODUCT WHAT KIND OF TOCINO DO YOU WANT TO SEE
IN THE MARKET? - Less fat
-Less sugar
-Variety of Flavors
TARGETS AND REACHES OUT A SLIGHTLY LOWER MARKET HAS A LONGER
PRESERVATION
TIME DOES NOT
REQUIRE REFRIGERATION CONVENIENT PACKAGING CONSUMERS HAVE MORE OPTIONS ON HOW TO USE THE PRODUCT
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