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Turismo de Salud y Belleza

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by

Diana Suárez

on 13 November 2014

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Transcript of Turismo de Salud y Belleza

Turismo de Salud y Belleza
Concepto
Productos, instalaciones y servicios diseñados para recuperar, mejorar y/o mantener la salud. Alejado de las distracciones diarias
Estructura de la industria turística
Competencia
Sectores
Demanda y Oferta
Demanda
Oferta
Comportamiento del consumidor
Segmentación de Mercado
Conclusiones
Objetivos y Metodología
Las Caldas Villa Termal
http://www.lascaldasvillatermal.com/
Sunita Desai
Diana Paulina Suárez Clavijo

Marketing Mix
Producto
Precio
Distribucion
Comunicación
Aspectos relevantes
Factores Diferenciadores
Nuevas tendencias
Distribución
Demanda por CCAA
Motivaciones para la elección del destinos
Actividades complementarias
Motivaciones Turismo de Salud
Full transcript