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Transcript of Persuasion
appeal that refers to a reader's feelings. Logos is a logical appeal that refers to a reader's reasoning. Here are some examples... logos- testimonials Crest and other toothpaste companies often get testimonials from dentists in support of their products. oothpaste companies often get testimonials from dentists in support of their products. Logos- False Cause and Effect In this Geico commercial the spokesman implies that Geico can save you money just as much as the little piggy went "Wee wee wee," all the way home.
The formula used in My True White Kit is approved by dentists. In fact, it’s the same strength solution used by them in their office. Most dentists are happy to make you a personal mold for your teeth for the best results with My True White Kit. This is a winning combination. The formula used in My True White Kit is approved by dentists. In fact, it’s the same strength solution used by them in their office. Most dentists are happy to make you a personal mold for your teeth for the best results with My True White Kit. This is a winning combination. Logos-Euphemisms This billboard shows that the term "Certified Pre-Owned" is a euphemism for "Used". Logos- Analogy "Like a good neighbor, State Farm is there." is State Farm's motto. This is an example of analogy because state farm compares itself to a good neighbor. Persuasionists! Logos- Fallacies In the Twix commercials fallacious info is used. The commercials imply that if you are in an awkward situation and you don't know what to do eating a Twix will help you find the answer to your dilemma. Logos- Hasty and Over Generalizations In hair care commercials advertisers imply that everyone who uses their product will have great hair based on just a few cases. Logos- Circular Reasoning In commercials for board games advertisers repeatedly show how fun the game is in slightly different ways.
~LOGOS~ ~ETHOS~ ~PATHOS~ rhetorical strageties Logos- Over Simplification
Advertisements for work out equipment often make it seem very simple and easy to get in shape as long as you have the product. They do not mention the time or work it will take to look like the people seen in the commercials.
In facial care commercials people talk about how bad their lives were before they got the product and stories about how things changed after they purchased it.
Pathos- scare tactics This advertisement tries to scare people by saying that no one can hide from Aids. Pathos- Bandwagon This advertisement wants you to join the "revolution," or the group that is changing the way music works.
Ethos- self contradiction This ad is an example of self contradiction because it implies that you can lose 30 pounds and look like Valerie Bertinelli yet says that these are not typical results. Logos- Deductive Approach Commercials for laundry detergents often start off by saying their product is the best on the market and then go on to tell you why.
Inductive Approach This Ford ad is Inductive Approach because they start with a scientific fact, then complete with details and examples. Pathos- Testimonial In this ad, a popular celebrity that people look up to and trust promotes the product. Pathos- Loaded words This ad used loaded words and makes it hard for the reader to actually know what it's selling. Pathos- Personal attack Commercials for different charities can make you feel that if you do not donate to them something could happen to someone else or that you are cruel. Pathos- Anecdote People in the ATI commercials usually tell a background story in order to show how drugs ruined their lives and show how they feel about their choices. Pathos- Red Herring The old spice commercials distract you from the product and its actual purpose. Ethos- Personal Attack Politcal ads are often attacks on politician's reputation and make the viewer feel that if they vote(d) for him/her anything that goes/went wrong is/was their fault. Ethos- Anecdote The ASPCA and other animal cruelty commercials tell stories about how animals have been mistreated to make you want to donat and "do the right thing". Ethos- Testimonial In the Friends for Change ads by popular Disney stars encourage kids to do what is good for the environment. Ethos- Fallacies Red Bull commercials make it sound as though drinking the beverage will give you the ability to fly though that is not true.
Ethos- Red herring Skittles commercials often draw your attention to something other than the product like rainbows, tubesocks and albino lifegaurds.
Rhetoric- The art of speaking or writing effectively. Pathos- Appeal's to a reader's feelings Ethos- Appeals to a reader's trustworthiness of the author ANd THAT iS OUR Prezi... Emotional Word Repitition- Ordinary/Plain Folks- Fresh and easy commercials often use real, ordinary people to relate to the customers. Cymbalta commercials use emotional repetition by saying the word "depression" often.