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Transcript of ufone gsm
1. Introduction & Mission statement
2. Marketing strategy
3. The 4 p's
4. GCD matrix
5. SWOT analysis
how the company started?
"to be the best cellular option for U"
1. Innovative advertisements
-> Creative ads
->one consistent cast
->focused on VAS
THE WORLD OF UFONE!
ITS ALL ABOUT U
please take a close look!
->60 ps on both
->unique voice/data services
->Mobilink is history
->Reached every nook and
-> Global Expansion
(Roaming in 170 States)
1.doesnt need PR
3.door 2 door delivery
* u advance
* youth package
*self care account
->Missed Call Notification
Question marks ?
->International roaming hajj offer
->Free Internet in KSA
A key of difference among all services
Ufone is offering more and better Value Added Services (VAS) than its competitors i.e. Ufone‟s Walkie talkie
Ufone is enjoying the third largest cellular operator in Pakistan
Innovative marketing strategy and strong advertisement campaign
Wide media coverage, more precisely through video
*Difficulty in understanding
value perceived by rural population.
*Less focus on the postpaid
subscribers, has 2% subscriber base.
*Doesn't promote each category
*Identifying growth markets of VAS areas
*Revolutionized the advertising campaigns
*Free Internet Radio
*Telenor and Mobilink
*Decreasing economy rate
*Instability of Pakistan
*Ban during Eid/Occasions
*Advertisements getting lost in marketing war
1. best advertisement award 2011
2.best cellular service (neilson)