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ufone gsm

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by

omer tariq

on 10 December 2013

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Transcript of ufone gsm

how we will work?
1. Introduction & Mission statement
2. Marketing strategy
3. The 4 p's
4. GCD matrix
5. SWOT analysis
Introduction
how the company started?
"to be the best cellular option for U"
Marketing Strategy
1. Innovative advertisements
-> Creative ads
->one consistent cast
->focused on VAS
2.Youth Focus
THE WORLD OF UFONE!
ITS ALL ABOUT U

please take a close look!
the purpose?
Price
->60 ps on both
->international sms
->data bundles
->daily bundles
differentiation strategy
->Price
->Quality services
->Technology
Product
->unique voice/data services
->core benefit
->design
->features
->quality
Place
->Mobilink is history
->Reached every nook and
corner
-> Global Expansion
(Roaming in 170 States)
Promotion
1.doesnt need PR
2.advertisements
3.door 2 door delivery
4.Umbrella franchise
5.trendy brands

Star
* u advance
* youth package
*monthly bundles
cash cow
*blackberry services
*postpaid
*self care account
dog
->Missed Call Notification
->Phonebook Saver
->Infotainment and
Entertainment
Question marks ?
->International roaming hajj offer
->Free Internet in KSA
->Ufone Dosti

SWOT
Strengths (S)
 A key of difference among all services
 Ufone is offering more and better Value Added Services (VAS) than its competitors i.e. Ufone‟s Walkie talkie
 Ufone is enjoying the third largest cellular operator in Pakistan
 Innovative marketing strategy and strong advertisement campaign
 Wide media coverage, more precisely through video
*Difficulty in understanding
value perceived by rural population.
*Less focus on the postpaid
subscribers, has 2% subscriber base.
*Doesn't promote each category
of VAS
Weaknesses (W)
Opportunities (O)
*Identifying growth markets of VAS areas
*Revolutionized the advertising campaigns
*3G market
*Video Calling
*Free Internet Radio
Threats (T)
*Telenor and Mobilink
*Decreasing economy rate
*Instability of Pakistan
*Ban during Eid/Occasions
*Advertisements getting lost in marketing war
awards
1. best advertisement award 2011
2.best cellular service (neilson)
Full transcript