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Copy of Sustainability

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Gulin Karabag

on 26 October 2014

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Transcript of Copy of Sustainability

Cultural Issues
"It is difficult to protect oneself from the slow death caused by consumer culture.” – Levine (2009)
Culture becomes a consumer item
Conspicuous consumption
Induced wants
Culture-ideology of consumerism creates a form of cultural dependency
Cultural tourism covers environmental and economic sustainability as well
Achieving Sustainability?
Are we digging our own grave by being?
Asst. Prof. Dr. Gülin Karabağ
Gazi University
Aim of Sustainable Development
The Third Pillar is Environmental Sustainability
Sustainability is the capacity to endure.
For humans, sustainability is the potential for long-term maintenance of well being, which has

The Brundtland Commission of the United Nations on March 20, 1987:
“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
We hear the words 'sustainable' and 'sustainability' almost every day from many sources.
But what does it mean exactly?
Is it about people, culture and our environment?
Is it about cities and countries?
Something about
you and me?
Is it about
jobs and money?
Is it something for other people to worry about and nothing to do with us?
Sustainability is about all of these things and more.
Sustainability could be defined as an ability or capacity of something to be maintained or to sustain itself. It’s about taking what we need to live now, without jeopardising the potential for people in the future to meet their needs.
Achieving sustainability will enable the earth to continue supporting human life as we know it.
Do we want or need to continue supporting human life as we know it?
"All of the world problems are the results of the difference between how nature works and the way people think"

Gregory Bateson , anthropologist and ecologist
In the eighties there were three pillars of sustainability.
When a product is designed it must be suitable for the environment through manufacturing and use.

Environmental issues include:
selecting materials which are sustainable
disposing or recycling of waste materials effectively
manufacturing the product appropriately
preparing the materials economically to minimize waste
possibly using pre-manufactured components
Products must be designed to suit the many cultures and nationalities of modern society or must be specific to a certain section of society.
Social issues include: Considering the views of others when designing products, understanding the relationship between man and the general environment, economic and social development, and society's values.
The Second Pillar is Social Sustainability
The aim of sustainability is to make equitable decisions and to conduct activities so that human health and well-being, the environment, and the economy can be
improved and maintained for future generations.

The challenge of sustainability is that it must be a collaborative process. Citizens need to agree upon a vision as well as an action plan for the future. This requires collective and conscious decision making, and is the heart of Education for a Sustainable Future.
Let's understand the impact of our action about cultural sustainability?
Pamukkale (Hierapolis):
2011: 1.022.000 domestic and foreign tourist
2012: 1.175.000 domestic and foreign tourist
2013: 15% expected to increase
Let's pretend as you are a

NTC (National Touristic Company):
As a company you think that if you built an amusement park near Pamukkale, it would be more attractive to tourists.
And this means that you can earn a lot of money and better introduce your country.
Dear NTC members:
Please start planning!!!
Brainstorm for 3-4 minutes...
Please think about that:
Who do you contact?
What do you say to convince them?
How do you think they are going to respond back to you?
Examples of contacts :
Planning meetings with local, official, private or public authorities.
Asking experts for advice
Negotiating with supporting organizations
Finding sponsors
Enver Paragöz (Local Business Man):
-If I will earn money, why don't I support you? It's a good idea. I can support, then.
Ahmet Bağrıyanık (A Villager from Pamukkale):
You will come and destroy our hometown. You don't even think how we are affected by this construction.
It used to be a White Heaven before you. Now it is turned into gray.
And he starts to sing a very sad song: Gayrı dayanamam ben bu acıya aman aman ahey ahey ahey!!!
Mimar Sinan (Conservative Architect):
I think that we have to preserve our natural heritage. I'm telling you based on centuries of experience of mine. I definitely disagree with this idea. I cannot allow you to do this!!!
Prof. Dr. Salih Şahin (Geographer ):
The rising interest in this site leads to irreversible deterioration of natural and cultural assets. Swimming activities in the pools cause excessive microbial growth at the travertine surface resulting in the discoloration of white travertine terraces. Walking over the delicate travertine surface leads to the deformation of existing calcite crystals. To ensure optimal protection conditions at this site, priority must be given to the maintenance, restoration, and monitoring. Even Çorum people don't do what you do.
Pamukkale and Hierapolis are both unique in terms of their natural and historical features. They have to be protected by UNESCO.
Yeah! We like Pamukkale. We also like Turkish raki, shish kebab, baklava, and Turkish delight. However, it would be nice to have an amusement park here. The more we're attracted, the more we're satisfied.
Hasan Oyister (The Mayor of Pamukkale):
I'm going to formally request from the national authorities a protection for our natural and historic heritage . But if you vote me in the election, I may support your project.
For what price do you give up your culture?
In the nineties, the general opinion was that three pillars were not enough to reflect the complexity of contemporary society.
Researchers and institutions have pointed out that "culture" must be included in this development model.
The Emergence of the Fourth Pillar of Sustainability:
Then in 2001, the Australian researcher and activist Jon Hawkes proposed a fourth pillar in sustainability: Culture.
His work "The Fourth Pillar of Sustainability. Culture’s Essential Role in Public Planning" is considered a work of reference for local cultural policies.
Fourth Pillar of Sustainability:
The ability to retain cultural identity and to allow change to be guided in ways that are consistent with the cultural values of a people.
Within the many cultures of today's society, each one has its own traditions. Products affect the quality of life differently within different cultures.
Refers to the conservation, protection and regeneration of resources over an indefinite period of time.
Central to sustainability is the idea that today’s decisions affect the future of human well-being, social and cultural life, the environment, and the economy.
Are you ready to dig deep sustainability?
The idea of economic sustainability is to promote the use of those resources in a way that is both efficient and responsible, and likely to provide long-term benefits.
The First Pillar is Economic Sustainability
And there is another big question?
Why did the NTC fail?
Because of unilateral (one sided) and unsustainable planning.
How could they reach success?
By Collaborating with stakeholders and by being
culturally sustainable
Because cultural sustainability is related to all of us
Can we sustain this culture?
Generally cultural sustainability is misunderstood.
It is not just sustaining the status quo.

Certainly it includes change but not in a harmful way. It changes in harmony with the natural and historical environment.
Cultural Sustainability:
Is it achievable?
The Big Three for
the Future:
Commitment to solving future problems through funding and legislation for preservation
Active collaboration with the citizens and other nations
Encouragement of positive economic decisions
Government Solutions:
A university's purpose is to educate the work force of tomorrow by encouraging innovative and progressive thinking
Researching new creative responsible strategies that can be applied to the outside world
Listening to and involving students in creative discussion and decision making
Creating an environment of cultural understanding and respect
Testing various sustainable methods through projects and programs that can be applied to the real world
Solutions for Universities:
Solutions for Industry

Creative innovation through research and development by using the Triple Bottom Line: Ecology, Ethics and Economics
The productivity and diversity of nature must not be systematically diminished
Fairness and efficiency are linked like resource and efficiency.
As a result:
Another good example of both changing and sustaining cultural heritage is
The Historical Houses of Safranbolu - Turkey
(UNESCO World Heritage Site)
Examples of resposes?
Let's hear some of them...
Prof. Dr. Gülin Karabağ (Historian):
Pamukkale is not only important because of its natural beauty, but also the historical heritage of the city is an important aspect. Hierapolis is one of the most magnificent cities of Hellenic and Roman civilization. The fortress and amphitheatre, built on the cliff, testifies to its ultimate historic phase. As a result, my name is Gülin and I like Hierapolis. People who like to preserve Hierapolis please come and touch my hand:))
Do you think that the NTC has been successful in the end?
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