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Liquibalm [Business Proposal]
Transcript of Liquibalm [Business Proposal]
The Story Begins
Where YOU come in...
What Makes Liquibalm Different?
Interesting facts about lip balm
*A renowned beauty expert noticed something about lip balms: They all pretty much sucked.
She bought it for him...
...She did it for herself
Lip Treatment market is $350 Million in US alone
Potential for niche brand: $1.5 million annully (based on US figures)
Europe uses more lip balm than US--new market
Asia is poised to explode in lip treatment market
Unlimited potential in US/Worldwide
Vaseline & Blistex own 55%
Niche Brands: 22%
Target market: women 30-45 years old and men 30-40 years old, in relationships or single.
Focus on sexiness of lip balm--why do we use it? To look good to the opposite sex! *Sex Sells*
Focus on quality and effectiveness of products
Premium pricing/Clinical ingredients
Use free marketing on Facebook/Youtube/Social Media, free samples, focus on bloggers, editors, tastemakers in industry
*A smaller company means more agility in the market.......
*By targeting a niche, we can get customers the "big guys" can't reach. (Long term users)
*Men are under-represented in the market, and the men's
market is growing more than women's. We will target this.
*We will focus directly on and with the consumer, making it a "personal" comany and unique experience.
We have passion for this industry the larger
companies don't have!
Clinical Ingredients. Sexy Results.
The company is looking for $7,000 in startup capital
through Crowdfunding site
"It's a fun way to support a grass-roots startup!"
*Trade Shows (Featuring a "Kissing Booth")
*Facebook Giveaways (500 free tubes)
*Informational blog-tie in to website
*Send products to bloggers/press
*Instagram pics of Customers using Liquibalm
We will use our extensive Black Book to begin
sales pitches immediately. We have many connections in the beauty industry, many have made a commitment to buy....
***This includes many high-end spas, salons,
boutiques, and online retailers.
*65% of the population uses lip Balm on a regular basis
*Men and Women will pay a premium price for Lip products
*The Lip treatment industry is growing 20% annually
*Customers are willing to buy "unknown" brands
*There is a low startup cost with our model
*By creating a great product, using innovative marketing, and "working our butts off" we will create a successful and profitable company in only 1 year.
*With over 20 years of industry experience including cosmetic production, manufacturing, and sales,
we are set to tackle the Lip Balm market with
sexiness, innovation, and knowledge.
*Perfect for men or women.
*Deeply Hydrating, multi-purpose, non-greasy, long-lasting
*Luxurious feel, helps lips appear sexier instantly
*Unscented, no parabens, no colors, no fragrance, no weird taste, *100% safe and non-toxic, and great for sensitive skin
We are looking for start-up capital from you! How we will use funding:
*Lip Balm is the #5 most used personal care product. It's used more than mouthwash, shampoo and facial moisturizer!
*Over 65% of the population uses lip balm on a daily basis
*The average woman eats 9 pounds of lip balm in her lifetime. It's important to use a lip balm that is
*Chapped lips have many causes, and can occur during any season
"We want to make Lip Balm sexy"
How much would you pay to look sexier?
Most Lip balms are sticky. They smell weird. They clump. They feel like a melted candle on your lips. They aren't sexy.
Liquibalm makes your lips ready for action.
Created by Beauty Industry Experts, it has
a revolutionary formula sure to make your lips pucker!
This causes you to lose valuable kisses.
1. Initial purchase of product, packaging, and labels: $6,000
2. Postage for initial promotions/press sendout: $1,000
3. A luxurious trip to Barbados (just kidding.....)
65% of people wear lip products daily!
perfect opportunity for LIQIBALM....
By using existing connections (Online, YouTube, Shop NBC, fashion mags), we have immense potential to create a global brand, in a short time.
So.....What are you waiting for????
Help the world get