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Online Media

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by

or Avis

on 10 October 2015

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Transcript of Online Media

Online Media
網路新媒體
手機新媒體
新型電視媒體
其他新媒體-路邊新媒體
其他新媒介分類
-新媒體 vs新新媒體
新媒體的種類
為什麼會有Online Media?
Media=Desire
Audiences want to
KNOW+SHARE
something DIFFERENT!


Think about Facebook,Weibo,Forum
新媒體的特性
Online users是沒有耐性的!
所以快、準確及有趣味!
運用New Media工具
=
你了解New Media?

傳統媒體vs新媒體
傳統媒體
Newspaper
News
Reviews
Features
TV
MTV
Live in Music Programme
Variety Show
Theme Show
Radio
Songs
Radio Drama
Interview in the programme
Advertisement
Record
Movie
Theme Song
Linear
One-way communication
Limited by time and space
The reporter/producer dictates the way the reader/viewer/listener experiences the content
傳統媒體
New Media
Video-sharing website
Youtube
vimeo
Social Media
Facebook
weibo
twitter
Forum
Discussion
Gossip
sharing the content of other medias
Blogging
Articles
Point of views
Micro-blogging
Live interview
Muti-purpose
二次創作
MV
http://v.youku.com/v_show/id_XNDU0ODQ4Nzgw.html
feedbacks
something related to Gangnam style
User-generated content
Extended Content
about PSY, profile

http://www.facebook.com/officialpsy
http://www.facebook.com/this.is.oppa.gangnam.style
http://iconada.tv/m/blogpost?id=3600580:BlogPost:85395
Cloud Computing
Sharing Medias
xiami.com
kkbox.com
Non-Linear
User Control
Not limited by time and space
Users and producer dictates the way the reader/viewer/listener experiences the content at the same time
Creating the NEW content

新媒體
問:New Media最吸引的地方是什麼?這個平台在滿足什麼?
沒有界限,什麼都可以發生!
不要常規的模式
ALL ABOUT "CONENT"
運要不同的表達方法
{也是新媒體好玩之處}
複雜>淺顯
Interactive elements including:
Pause, stop
Navigation
Comments
Links (related articles, external sites)
User generated content (comments, multimedia, crowdsourcing)


傳統新聞

多媒體新聞比傳統新聞更立體

多媒體新聞

多媒體新聞

For News reporting
An online story with text and photograph(s)can include:
Hyperlinks
Reporters’ email
‘Share’ buttons for social networking
Comments section
E.g.The Wall street Journal


At the most basic level

Audio: microphone, recorder, multi-tracks sound-editing software

Photography: camera, Photoshop

Video: recorder, microphone, video-editing software
Online tools

Tools - Reporting

Slideshow
Video
Audio
Timelines
Mapping
Data visualization
Online polls
Infographics

Elements of Multimedia news

Slideshow-人物故事
Video-人物故事
Audio-人物故事
Timelines-發展性長的事件,如烏坎
Mapping﹣影響範圍大
Data visualization﹣資料分析
Online polls﹣需要民意參與
Infographics﹣發展性長的事件,複雜概念


How to choose the right media?

影像的可觀性
有沒有聲音?
有沒有情緒?
有沒有故事?

National Public Radio
The Wall street Journal
The Guardian
The Telegraph


比較全面的多媒體新聞


Print Ad
Billboard
Transportation
Selling ICON(Stars)
TV

Traditional PRA

Power of Audience
Selling content
Concept
>Digital Marketing

Channel:
Social Media to traditional media


In the age of New Media


A&F

Event
Press Conference

OPEN SOURCE 才是王道

Open Source: Wordpress

Free CMS system
Take Control
Doesn’t Cost a Dime
Get Social:facebook,twitter…
Express Yourself in Style
Go Mobile


Why Wordpress?

Prezi is a free web-based application that allows you to stitch still photos together and make a panoramic slideshow. You can also add video and audio to the slideshow

Prezi.com



Slideshow



Timetric
Chartle
-free web-based app that allows you to
make interactive charts for online use

Many Eyes and Timetric, along with Google
spreadsheets are used by the Guardian to create
many of the visualisations
in their interactive presentations




Data visualization

Are a good way to incorporate text with images and audio, and original reporting with background information

Dipity is a free web-based application that can be used to generate timelines:

Dipity: www.dipity.com
http://www.dipity.com/StevePro/Steve-Jobs-Life-and-Career/



Timelines

Google maps is free and is a great tool for
illustrating everything from voter preferences at election time to the simple map below put together using a map of China and news reports of cancer incidences in the mainland:
China's cancer villages
https://maps.google.com/maps/ms?hl=en&ie=UTF8&oe=UTF8&msa=0&msid=104340755978441088496.000469611a28a0d8a22dd

https://maps.google.com.hk/


Mapping

Idea come from Story of Stuff
”瓶裝水的故事 Story of Bottled Water”
陽光時務
主場新聞-香港農地一塊都不能少





Infographics

http://infogr.am
login:cuhkubeat
PW:cuhkubeat2
“Call me Maybe”MV
Hong Kong Grand Opening
Promotion: 100Hot Guys in A&F
Taking photos with the Hot guys!!!
NO PRINT AD/BILLBOARD/TRANSPORTATION
Power: By facebook sharing+talking point!
>Media coverage
*Nothing is about A&F, just selling something different!

Full transcript