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HowApple's Corporates Strategies drives High Growth

Case Study Blue Ocean Strategies "Apple"
by

Yazan Abu Al Rous

on 23 May 2013

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Transcript of HowApple's Corporates Strategies drives High Growth

Apple TimeLine IPhone 0 + - = 9 8 7 1 2 3 4 5 6 c References Mirrahimi, S 2013, 'BLUE OCEAN STRATEGY AS REVOLUTION IN THE FIELD OF STRATEGIC MANAGEMENT', Interdisciplinary Journal Of Contemporary Research In Business, 4, 9, pp. 39-41

Kim, W, & Mauborgne, R 2004, 'BLUE OCEAN STRATEGY', Harvard Business Review, 82, 10, pp. 76-84

Kim, W, & Mauborgne, R, Koo, O 2011, 'How Apple's Corprate Strategy Drives High Growth', Inseed Institute; Harvard Business Review,Case Study

Kim, W, & Mauborgne, R, Koo, O 2011, 'How Apple's Corprate Strategy Drives High Growth-Blue Ocean Strategic Moves from iPod to iPad', Inseed Institute; Harvard Business Review,Case Study THANK YOU Our Main Question? Apple Adopts Blue Ocean Strategies or just Old Fashioned Differentiation? Out Line Prepared By: How Apple Corporate Strategy Drives High Growth? Aishi Wang ST20034601

Tayseer Tushani ST20032562

Ziqiu Ma ST20029526

Yiyu Liu ST20035092

Yazan Abu Al Rous ST20031354 Apple Financial Performance IPAD Apple Competitive Position Our Answer is Differentiation within Blue Ocean Strategies
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