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Millennials and the Moving Image

Forum Presentation Spring 2013 - Emily Heppard and Melissa Jennings
by

Creative MedEA

on 9 October 2013

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Transcript of Millennials and the Moving Image

Millennials and the Moving Image:
How Video is Changing Study Abroad
Emily Heppard
Study Abroad Adviser, Northwestern University
Melissa Jennings
Program Associate, IES Abroad

Why Videos?
Where?
Sharable
Engaging
Easy way
to digest
information
Virtual tour
Dynamic
Authentic
Brings
Program
& Location
to Life
Motivating
& Inspiring
Your Programs
Your Office
Cities
Countries
Universities
Field trips
Student Housing
& Homestays
The Basics
Preparing students for their time abroad
Who?
Students
Domestic Staff
Traveling Faculty
Staff and Faculty Abroad
International Students
Video Intern
Host Families
When can videos be used?
Introducing your organization and staff
Introducing Staff
Promoting Events
Introducing Staff Abroad
Office or Center Virtual Tours
Introducing Office, Institution or Organization
Helping students select a program
University Tour
Introducing Homestays
Introducing Cities and Countries
Comparing Locations
Introducing Programs
Using Video for Pre-Departure Orientation:
Northwestern University Case Study
Francesca Miroballi - Study Abroad Adviser and Coordinator of Campus Outreach, Study Abroad Office
Janka Pieper - Communications/Marketing Manager, Office of International Program Development
Worked with campus partners to create a comprehensive video-based pre-departure orientation course
Students can access information on their own schedule, as well as while they’re abroad
Create bank of videos for future orientations
http://www.google.com/think/research-studies/education-trends-through-the-eyes-of-your-customer.html
1 in 4 education researchers
never look to sources outside the web

To get to know a school,
learners look to video
, 2 out of 3 researchers who use video do so to understand specific features of a school

Of prospective students who watch videos as part of their research
62% use YouTube and 57% use Higher Education Institution Websites

Video Engagement Can Have Powerful Impact -
Nearly half (48%) of a school’s site visitors who were referred by the school’s YouTube brand channel convert.
http://www.google.com/think/research-studies/engaging-the-edusearcher.html
Attracting students to study abroad
Thinking about Online Presence
Where does your traffic come from?
Search Engines (Google, YouTube)
Your Institution Website
Indirect Traffic/Referrals

Taking a broad look...
http://www.google.com/trends/

Taking a deeper look...
http://www.google.com/analytics/
September/October
January/February
Trends in Online Content
Attracting students to study abroad

Introducing your staff and organization

Helping students select a program

Preparing students for their time abroad

Engaging students and developing skills on-site

Capturing the student experience

Helping students process their time abroad
Market Shares of the Individual Types of Integration within Google.com
http://www.searchmetrics.com/media/documents/whitepaper/white-paper-universal-search-study-2012.pdf
Universal Search results in the Google SERPs - Review 2012 and Forecast 2013: USA
More visual (Pinterest, YouTube, Vimeo, Instagram, Vine)
Focus on engagement and value of content
Video becoming integrated into search results (Google Universal Search, April 2007)
Video leading category of integration in Google search results
YouTube 80% of videos in search results
Substance meets Strategy
Creating valuable content that gets attention!
Substance
Informative
Instructional
Entertaining
Engagement
is the goal
Evaluating and Maintaining your Video Content
Example: YouTube analytics
Strategy
Short (<5 minutes)
SEO (Title, Tags, Description)
Social
Learn from your audience
Refresh video content
A little research can go a long way
Engage with comments
Video Pre-Departure Orientation
Shooting
Janka shot the videos using a Canon HD camera, tripod, lavalier mics/headset
Be conscious of composition, background
Don't light subjects from behind, remove glasses if needed, adjust lighting
Have the subject look to the left, or the right
Editing
For a five-minute video, approximately 1.5 hours of editing
Edited in Screenflow: intuitive, easy to learn
Mac-based application, $100
Recommends keeping videos short, simple, around five minutes long
Nuts and Bolts:
Contact your institution's Communications Manager/IT/PR/University Relations Office
Institutional Power Point format, recommendations for building presentation
Meet with your Office of General Counsel
Determine what may be required to ensure that students confirm that they watched the videos
Meet with your campus partners:
Counseling and Psychological Services
Health Services
Financial Aid
Career Services
Risk Manager/International Safety and Security Manager
Returned study abroad students, study abroad peer advisers
Engaging students and developing skills on-site
Help students develop new skills as they reflect on their experience
This is a new, efficient, inexpensive, convenient way to make videos
“The best camera is the one that’s always with you.”
High quality lens, cheap/free video production apps
“Searching for Sugarman”, which won this year’s Oscar for Best Documentary Film, was shot partially on an iPhone using 8mm App
iPhone Film Festival
Host a workshop
Preparing for your Workshop


Ethical/Legal
Waivers for subjects/interviewees
Respect for cultural norms, practices
Resources
Conducting your Workshop
Northwestern University
http:/vimeo.com/52101086
https://study-abroad.uchicago.edu/contests/video-contest
The University of Chicago
ISA - International Studies Abroad
http://studiesabroad.com/about/
Other Ideas!
CIEE
http://www.ciee.org/highschool/host-families/benefits.html
Other Ideas!
University of Melbourne
http://www.mobility.unimelb.edu.au/inbound/life/videos/
Getting Started
Building your content
Once your partners are on board, write your scripts
Use cue cards, keep the material succinct
Add notes to the bottom of the videos to highlight important points; include speaker's name and/or contact information
Shooting and Editing the Videos
Drawing on Resources
http://globaled.us/SAFETI/alcohol/
Reaching out to colleagues in the field
Utilizing existing resources
Host a workshop
Introduce a competition
Select bloggers
Incorporate a project or assignment
Video and Digital Storytelling
Introduce a Competition
Select Bloggers
http://blogs.iesabroad.org/harry-greene/biking-through-buenos-aires/
IES Abroad
The University of North Carolina Greensboro
http://studyabroad.uncg.edu/index.cfm?FuseAction=Announcements.Announcement&Announcement_ID=3046
Incorporate a Project or Assignment
Capturing the student experience
Helping students process their time abroad
Questions?
Digital Storytelling Competition
Video Competition
creative med
EA
is an interactive online forum for education abroad professionals to exchange ideas about the evolving role of digital media in education abroad
Follow
creative med
EA
:
Blog:
creativemedea.tumblr.com
Twitter handle:
@creativemedea
Want to submit a post and start a new conversation?
Email us at:
creativemedea@gmail.com
Join the Discussion
vimeo.com/channels/440527/page:1
Student Video Blogs
Digital Storytelling Blog or Library
Prompts for Reflection
Collaborative Video Blogging
Program
Course
Theme (ie. food)
Other Ideas!
Smartphone Videos
Bring a cohort of students together before they go abroad
Talk about goals, telling a story, filming respectfully
Discuss:
Basics of light,
Framing (Rule of Thirds)
Audio
Building a story
Keep a journal/blog while filming
Write a small description of each segment filmed
Important Considerations
Security
Be aware of surroundings, personal safety
Not all locations will be conducive to using a smartphone
Always remember to back up files!
Utilities
iMovie ($14.99) *Desktop version only
Screenflow ($99.99)
Garage Band or iTalk
Windows Movie Maker
Free download from Microsoft.com
For Macs
Audio
For PCs
Digital Storytelling Program
Marquette University
Start making your own short videos so that you’re comfortable using
your device and apps

Get familiar with iPhone; Android devices

Get advice from professionals in your community
Laura Zinger, 20K Films
Find filmmakers/film students on your campus
http://www.marquette.edu/abroad/italy-comm-summer-program.shtml
Digital Storytelling
What is digital storytelling?
http://www.storycenter.org/history/
Crafting a Narrative
Developing Creativity
Incorporating Technology
“Contribute to the wider media landscape in a meaningful way, as opposed to passively consuming.”
Processing an Experience
What makes it special?
Two sessions:
1st session: no computers, just develop narrative, share and workshop stories with each other
2nd session: teach the tech skills, put the digital stories together

Tips
Primary purpose of workshop is student development
Try to use programs and equipment that are cheap or free
Encourage participants to get permission from interviewees/photo subjects when possible
Have participants sign a release form to allow use of their digital stories on websites or in future workshops
It’s important for students to believe that anyone can do this with effort and time
Hosting a Digital Storytelling Workshop
Reflection
is the goal
Brian Liesinger, University of Minnesota
Other Ideas!
Introduce a Study Abroad Film Festival
Host a public viewing of Digital Stories
or
How have you incorporated video?
Ideas?
Contact
Emily Heppard
e-heppard@northwestern.edu
Melissa Jennings
mjennings@iesabroad.org
http://www.youtube.com/watch?v=bE3WdtT2zmw
http://www.youtube.com/watch?v=zlfKdbWwruY
Favorite Digital Story -
Baby Bigfoot on Ice
By Jim Walsh
Favorite International Video-
Where the *heck is Matt?
By Matt Harding
http://www.iphoneff.com/
Full transcript