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WeChat Introduction

BMKT 365 Presentation

Eabina Zhang

on 7 April 2014

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Transcript of WeChat Introduction

Team Members

Operating Systems
What is WeChat?
One of the most popular China’s messaging and social media apps.
Developed by Tencent in China, first released in January 2011.
Over 15 languages.

Main Features
Main Features

Target Market
Main Competitor in China
Competitors in
North America
Market Position
Current Market
WeChat is a new life style
Marketing Strategy
Attract Customers' Eyes
Payment Platform
Web WeChat
What is WeChat?
Public Accounts
Services account
Subscription account
Famous persons
Small businesses
Game companies
15-35 Years Old
Public Platform
Launched in August, 2012
Brand Extensions
Target Market
Current Market
Marketing Strategy
Nov. 1998
Jan. 2011
Full transcript