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Direct Mail: Concept to Delivery
chris faulkneron 3 May 2010
Transcript of Direct Mail: Concept to Delivery
Concept to Delivery "When are you going to deliver the next piece to my district?" "You don't dress as nice as the media guy, you are more boring than the pollster, the web guy didn't know why we pay you and you are not nearly as cool as our phone vendor." contact universe
call to action databases and lists
opposition research something nice about you... important issues that affect the race... important issues...that we want to hammer our opponent with... a call to action and interacting with the voters... stay in touch...